Proceedings of the 2015 International Conference on Education, Management, Information and Medicine 2015
DOI: 10.2991/emim-15.2015.139 View full text |Buy / Rent full text
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Abstract: Abstract. The Tencent Inc. increases propagating WeChat payment through red envelopes to boost the WeChat payment recognized and used widely. With the help of two year"s spring festival gala broadcast, red envelopes have become the new economy key words. In this paper, we discuss the present situation, significance and problems of red envelopes, rationally analysis the popularity of snatching red envelopes and remind users to avoid misunderstanding into red envelopes using.

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“…Recently, many scholars have noticed that WeChat payment is widely used in China [11][12][13]. WeChat is China's multi-purpose social media platform.…”
Section: Introductionmentioning
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“…Recently, many scholars have noticed that WeChat payment is widely used in China [11][12][13]. WeChat is China's multi-purpose social media platform.…”
Section: Introductionmentioning