volume 64, issue 8/9, P583-596 2015
DOI: 10.1108/lr-10-2014-0111
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Ghazaleh Hasanian, Chin Wei Chong, Geok Chew Gan

Abstract: Purpose – The purpose of this paper is to study the application of knowledge management (KM) factors on customer relationship management (CRM) process in Malaysian Multimedia Super Corridor (MSC) status organisations. Design/methodology/approach – A questionnaire survey was conducted on KM workers (customer service) in Malaysian MSC status organisations. Based on the extensive review of the current literature, eight KM fa…

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