DOI: 10.24251/hicss.2018.201
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Abstract: There is an increasing interest from both academics and practitioners on the application of Design Thinking (DT) for innovation efforts. This study explores the current real-life application of DT within five large Dutch multinationals for service innovation projects. It aims to develop an understanding of how and why DT is applied, and what the benefits and challenges are of the adoption. Based on existing literature, five propositions are developed that guide the data collection and analysis for eight case s…

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