Antecedents and outcomes of fashion innovativeness in retailing

Anić, Ivan‐Damir; Mihić, Mirela; Milaković, Ivana Kursan

doi:10.1080/02642069.2017.1408799

Cited by 10 publications

(6 citation statements)

References 45 publications

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“…The studies that used surveys as a method were analyzed using inferential statistics, except the study by Marchini et al (2015), who performed descriptive statistics. Also, structural equation modeling was used in the studies by Marchini et al (2015), Lam, Fu and Li (2017), Lombart, Labbé-Pinlon, Filser, Anteblian and Louis (2018), and Anić, Mihić and Kursan Milaković (2018). Wu, Kim and Koo (2015) stand out, which used the codesign method, the collection was co-creation, and the analysis was performed using descriptive statistics.…”

Section: Analysis Of Methodological Aspectsmentioning

confidence: 99%

Visual merchandising: Uma análise bibliométrica e proposta de pesquisas futuras

Batista¹,

Martins²,

Limongi³

2020

Contextus

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Este trabalho teve como objetivo investigar os estudos sobre visual merchandising em aspectos teóricos, metodológicos e empíricos. Foi realizada uma pesquisa bibliométrica a partir de 35 artigos publicados em periódicos. As análises apresentam o número de artigos por ano, principais periódicos, referências mais citadas, palavras-chave mais utilizadas, além da metodologia considerando abordagem, método de pesquisa, técnica de coleta e análise de dados. Foi possível concluir que o tema é relativamente novo justificando oportunidade para futuras pesquisas. Neste sentido, é proposta uma agenda de pesquisa com três possíveis caminhos a serem seguidos por estudos futuros, sendo: estudos com abordagem qualitativa, comparação entre diferentes países e comparação entre setores e intersetor.

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Section: Analysis Of Methodological Aspectsmentioning

confidence: 99%

Visual merchandising: Uma análise bibliométrica e proposta de pesquisas futuras

Batista¹,

Martins²,

Limongi³

2020

Contextus

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“…Fashion innovativeness is a customer's proclivity to embrace and recognize the latest fashion products (Park & Yoo, 2018). Anić et al (2018) extended the customer's inclination to new experiences and stimuli.…”

Section: Fashion Innovativenessmentioning

confidence: 99%

“…Various studies have focussed on defining the antecedents of fashion innovativeness; clothing involvement (Choo et al, 2014), need for uniqueness (Dlodlo, 2014), and price sensitivity (Jun et al, 2010) are considered a few drivers of fashion innovativeness. Fashion innovators are considered to be ‘know-it-all’ risk-takers and price-insensitive consumers (Anić et al, 2018; Cardoso et al, 2010). Compared to males, female consumers are more dominant in the fashion innovation category (Rahman & Kharb, 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

Expressing Your Personality Through Apparels: Role of Fashion Involvement and Innovativeness in Purchase Intention

Kaur

Malik

Singh³

2023

FIIB Business Review

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The study was conducted to identify the role of consumer personality in influencing fashion consumption; the study tries to establish a relationship between personality, fashion involvement, innovativeness, and purchase intention. Data were collected from 512 generation Z participants (born after 1997) and analysed using Structural Equation Modelling to demonstrate multivariate relationships using descriptive and causal research. The study concludes that a consumer’s personality positively correlates with fashion involvement. The present study strengthens the finding that apparel expresses an individual’s personality by stating that consumers’ personalities are positively associated with fashion innovativeness. Once personality leads to a positive association with fashion involvement and innovation, the latter two traits show a positive association with purchase intention. Among the innovativeness and involvement, the latter has a more influential role in shaping the customer’s purchase intention. The examination of the effect of consumer personality on fashion consumption-related variables, involvement, and innovativeness has contributed to a better understanding of the mechanism that underlies the operation of an individual purchasing a product.

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“…Innovativeness refers to individuals’ willingness to adopt new ideas relatively early (Anić et al , 2018; Im and Workman, 2004). Viewers who watch or consume gastronomy through livestreaming may perceive themselves as innovative or as trend pioneers.…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

To stream or not to stream? Exploring factors influencing impulsive consumption through gastronomy livestreaming

Cheah

Liu

2022

IJCHM

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Purpose In China, the practice of livestreaming while shopping has evolved from a form of entertainment into a new business strategy. In recent years, the gastronomy industry has also adopted livestreaming as a means of online promotion. Based on the stimulus–organism–response theoretical model, this study aims to investigate the effects of gastronomy livestreaming on viewers’ impulsive consumption by considering gamification, perceived professionalism and telepresence as causative factors. Design/methodology/approach This study conducted a survey of gastronomy livestreaming viewers that received 1,093 responses. The effects of gamification, perceived professionalism and telepresence were then analyzed using partial least squares-path modeling and necessary condition analysis. Findings This study finds that gamification, perceived professionalism and telepresence are sufficient conditions for explaining impulsive consumption. Innovativeness mediates the relationships between these factors and impulsive consumption. Furthermore, gamification and innovativeness represent necessary conditions for impulsive consumption. Practical implications The findings of this study contribute to an enhanced understanding of livestreaming in the gastronomy industry. Based on these findings, managers in the gastronomy industry can use more interactive gamification activities and enhance telepresence to increase viewers’ impulsive consumption during livestreaming sessions. Originality/value This study identifies the modalities through which gastronomy livestreaming can stimulate impulsive consumption. This is an early study to investigate the effect of experiences of gamification, perceived professionalism and telepresence on viewers’ impulsive consumption in the context of gastronomy livestreaming. In addition, this early study investigates the effect of gastronomy livestreaming innovativeness on impulsive consumption.

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Antecedents and outcomes of fashion innovativeness in retailing

Cited by 10 publications

References 45 publications

Visual merchandising: Uma análise bibliométrica e proposta de pesquisas futuras

Visual merchandising: Uma análise bibliométrica e proposta de pesquisas futuras

Expressing Your Personality Through Apparels: Role of Fashion Involvement and Innovativeness in Purchase Intention

To stream or not to stream? Exploring factors influencing impulsive consumption through gastronomy livestreaming

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