Antecedents And Consequences Of Consumers Online Privacy Concerns

Bandyopadhyay, Soumava

doi:10.19030/jber.v7i3.2269

Cited by 27 publications

(31 citation statements)

References 23 publications

(29 reference statements)

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“…In contrast with cognitive theorybased predictions, feelings of vulnerability emerge subconsciously and may be hard to express, despite their strong impact. Research also indicates that this feeling of vulnerability may shape privacy concerns, which suggests the potential relationship between these constructs (Bandyopadhyay 2009;Dinev and Hart 2004).…”

Section: Psychological Ownership and Vulnerability As An Affective Almentioning

confidence: 99%

Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness

Aguirre

Mahr

Grewal

et al. 2015

Journal of Retailing

492

392

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Wetzels, M. (2015).Unraveling the personalization paradox: The effect of information collection and trustbuilding strategies on online advertisement effectiveness. Journal of Retailing, 91(1), pp. 34-49. doi: 10.1016/j.jretai.2014.09.005 This is the accepted version of the paper.This version of the publication may differ from the final published version. Permanent ABSTRACTRetailers gather data about customers' online behavior to develop personalized service offers. Greater personalization typically increases service relevance and customer adoption, but paradoxically, it also may increase customers' sense of vulnerability and lower adoption rates. To demonstrate this contradiction, an exploratory field study on Facebook and secondary data about a personalized advertising campaign indicate sharp drops in click-through rates when customers realize their personal information has been collected without their consent. To investigate the personalization paradox, this study uses three experiments that confirm a firm's strategy for collecting information from social media websites is a crucial determinant of how customers react to online personalized advertising. When firms engage in overt information collection, participants exhibit greater click-through intentions in response to more personalized advertisements, in contrast with their reactions when firms collect information covertly. This effect reflects the feelings of vulnerability that consumers experience when firms undertake covert information collection strategies. Trust-building marketing strategies that transfer trust from another website or signal trust with informational cues can offset this negative effect. These studies help unravel the personalization paradox by explicating the role of information collection and its impact on vulnerability and click-through rates.2

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Section: Psychological Ownership and Vulnerability As An Affective Almentioning

confidence: 99%

Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness

Aguirre

Mahr

Grewal

et al. 2015

Journal of Retailing

492

392

View full text Add to dashboard Cite

show abstract

“…The marketing literature regards these activities as the predominant triggers of consumers' concerns for privacy (Foxman and Kilcoyne 1993;Malhotra, Kim, and Agarwal 2004;Sheehan and Hoy 2000) where privacy is defined as "the ability of the individual to control the terms under which personal information is acquired and used" (Westin 1967, p. 7). A loss of control due to a privacy intrusion reflects a consumer's vulnerability to the datacollecting and advertising firm and prompts privacy concerns (Bandyopadhyay 2011;Dinev and Hart 2004;Raab and Bennett 1998). These effects are well-documented for general online personalization (Chellappa and Sin 2005;Kobsa 2007;Taylor, Davis, and Jillapalli 2009) and personalized online advertising.…”

Section: Privacy Concernsmentioning

confidence: 99%

The Importance of Trust for Personalized Online Advertising

Bleier

Eisenbeiß

2015

Journal of Retailing

312

256

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“…The academic literature recognizes privacy concern as a growing issue in the digital age Bandyopadhyay, 2009). Privacy problems have been a major concern among internet users since its inception (Caudill and Murphy, 2000;Udo, 2001;Metzger and Docter, 2003;Yao, Rice and Wallis, 2007).…”

Section: Theoretical Backgroundmentioning

confidence: 99%