2018
DOI: 10.24251/hicss.2018.272
View full text
|
|
Share

Abstract: Discussion topics go sometimes viral in social media without a seemingly coherent pattern. Existing literature shows these discussions can reach a very high level, but, notably, they prevail to varying degrees. This paper investigates the anatomy of viral social media events using a dataset of 960 viral social media discussion topics that have been identified by an algorithm from a variety of social media sources over two years' time. A negative binomial regression shows that the average daily amount and the r…

expand abstract