Analyzing Drivers’ Intention to Accept Parking App by Structural Equation Model

Abstract

With the concept of sharing economic entering into our lives, many parking Apps are designed for connecting the drivers and vacated parking spaces. However, there are not many drivers who use the mobile Apps to reserve and find available parking spaces, which is largely due to the insufficient information provided by the parking App. In order to better explain, predict, and improve drivers’ acceptance of parking App, the conceptual framework based on technology acceptance model was developed to establish the relationships between the drivers’ intention to accept parking App, trust in parking App, perceived usefulness of parking App, and perceived ease of its use. Then structural equation model was established to analyze the relationship between various variables. The results show that the trust in parking App, perceived usefulness, perceived ease of use, and parking App attributes are the main factors that determine the intention to use parking App. Through the test of direct effect, indirect effect, and total effect in the model, it is found that perceived usefulness has the largest total impact on acceptance intention, with a standardized coefficient of 0.984, followed by parking App attribute (0.743), perceived ease of use (0.384), and trust in parking App (0.381).

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“…In matters of mobile apps, it is not the exception, and it could be said that the quality of the information presented acquires major importance. Having sufficient information guides consumers to make better decisions and allows them to accept and continue using a product or service (Lee & Chung, 2009;Sripalawat et al, 2011;Li, 2013;Justitia, Semiati & Ramadhini, 2019;Yang et al, 2020) more easily.…”

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