“…This study uses Google Scholar as a database for finding references regarding Digital Marketing Adoption in Indonesian MSMEs. The term "Digital Marketing" in often interchangeable with Online Marketing, Internet Marketing, and Web Marketing (Todor, 2016;Handika and Darma, 2018;Priskila and Darma, 2020;Shavitri and Darma, 2020;Sudiwedani and Darma, 2020;Handayani and Darma, 2021;Murti and Darma, 2021). Therefore, this study considers that Digital Marketing is similar with E-Commerce, Social Media Marketing, Internet Marketing, Website Marketing, and all kinds of marketing that uses the internet.…”