In this paper, research on snowfall intensity measurement in civil aircraft ground testing is discussed, providing technical support for adaptability testing and verification of civil aircraft in snowfall environments. Snowy weather has a significant impact on the propulsion system, flight control system, and flight performance of civil aircraft. By analyzing the mechanisms of snow formation and the requirements for simulating snowfall environments in civil aircraft airworthiness tests, the measurement methods for snowfall intensity were studied. The feasibility and advantages of the hot-wire method for measuring snowfall intensity were proposed. According to the simulation requirements of civil aircraft snowfall experiments, a snowfall environment simulation system was constructed. A comparative experiment was carried out to measure total water content using the hot-wire and weighing methods. Experimental results show that the hot-wire method has good real-time performance in measuring the total water content in simulated snowfall environments and can simultaneously measure the liquid water content. In contrast, the weighing method calculates the total water content by obtaining continuous snow accumulation weight and snowfall rate but has poorer real-time performance. During a 1000-second comparative test, the hot-wire method and the weighing method measured average total water content values of 2.58 g/m3 and 2.75 g/m3, respectively, with a 6% difference between the two methods. The experimental results indicate that the hot-wire method has high real-time performance in measuring snowfall intensity, relatively accurate test results, and can simultaneously measure the dryness and wetness of snow, indicating that the hot-wire method has good application prospects in the field of measuring simulated snowfall intensity. Using the research results can effectively support adaptability testing and verification of civil aircraft in snowfall environments.