Analysis of Performance and Competitiveness of Water Hyacinth Crafts Based on Product Differentiation, Creativity, and Green Entrepreneurial

Abstract

This study aims to analyze the effect of product differentiation, creativity, and green entrepreneurial orientation on performance and competitiveness. This study was conducted in North Hulu Sungai Regency, South Kalimantan Province. The sample is set at 135 respondents. Data was sourced from observations, interviews, and questionnaires. SEM PLS was used in this study. The results show that product differentiation, creativity, and green entrepreneurial orientation affect performance. Creativity increases competitiveness. SMEs need to empower employees, product innovation, training, and factory waste disposal.