DOI: 10.24251/hicss.2018.220
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Abstract: An "Obama-style" election campaign that utilizes social media has now spread and is actively used all over the world. In Japan, however, Internet campaigning was not available until 2013, and even after the ban on Internet campaigning was lifted, campaigning structure cannot fully utilize social media due to regulations. On the other hand, since social media are enthusiastically used in Japan, social listening, through which information is gathered in a spontaneous manner, is useful. During the national electi…

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