Analysis of buying decision making process on Chinese clothing for Ethiopian young consumers

Abstract

To find out Ethiopian consumers attitude toward imported clothing (Chinese clothing) and their general pattern of decision making process. Analyzing the major determinant factors of Ethiopian consumers related with the buying decisions. To give a guide line for Chinese manufactures on how to position their products in Ethiopian market. To identify areas of the problem and give possible suggestions. 1

Strengthening Software Make vs. Buy Decision: A Mixed-Method Approach

“…Conclusively, one variable is negatively associated with the other variable. The findings of the study are consistent with [15,16,[34][35][36]. Also, there is a direct proportion between organization capacity and the decision of software build means that higher will be the capacity of the organization, higher will be chances of build and lower will be the capacity of organization lower will be the chances of the build as shown in Tab.…”

“…So our hypothesis "higher will be the capacity higher will be the chances of build in house" is proved. The finding of this hypothesis is in line with [15,16,37,38]. Similarly, there is a direct proportion between Situational factors (Time, Cost, and Budget) and software building decisions, shown in Tab.…”

“…Commercial-off-the-shelf (COTS) may not fully fit all requirements [14]. According to Xu [15], outsourcing is entirely over an in-house generation if the yield of seller's production is adequately low or its economies of the extension are remarkably appealing. Cortellessa [16] divided the requirements into two parts; functional and non-functional for components.…”