2018
DOI: 10.4018/978-1-5225-5279-6.ch009
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Analysis of a Learning Management System by Using Google Analytics

Abstract: Changes and developments in technology are also reflected in user behavior. Therefore, companies that monitor and analyze user behavior to gain competitive advantage will be one step ahead of others. Google Analytics is one of the most popular web analytics tools that perform this function. This chapter observes changes in user habits between 2011 and 2017 by using the Google Analytics data of Enocta Academic Education Platform (EAEP) that offers course content and learning management system (LMS) services for… Show more

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Cited by 4 publications
(2 citation statements)
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“…Google Analytics was chosen, as it has already been employed for similar analysis in previous studies. For example, Google Analytics data of the Enocta Academic Education Platform (EAEP) was used to analyse user needs and behaviour patterns [31]. A similar approach was used to aid teachers in achieving learning goals of students using the eLearning environment Virtual W [32] and online courses [33][34].…”
Section: Study Methodology Using Google Analyticsmentioning
confidence: 99%
“…Google Analytics was chosen, as it has already been employed for similar analysis in previous studies. For example, Google Analytics data of the Enocta Academic Education Platform (EAEP) was used to analyse user needs and behaviour patterns [31]. A similar approach was used to aid teachers in achieving learning goals of students using the eLearning environment Virtual W [32] and online courses [33][34].…”
Section: Study Methodology Using Google Analyticsmentioning
confidence: 99%
“…Web sitesinde yoğunluğun tespit edilmesi amacıyla son yıla ilişkin KLU Google Analytics kullanıcı miktarı istatistiklerinden yararlanılmıştır (Şekil 1). Google Analytics, kullanıcı davranışlarının takip edilmesini ve analizini sağlayan popüler web analitiği araçlarından biridir [28] [33]. RStudio Server ise, bir web tarayıcı aracılığıyla kullanılabilen, R için bütünleşik bir geliştirme ortamıdır [32].…”
Section: Veriyi Anlama (Data Understanding)unclassified