Analisis Pemasaran Kentang Di Desa Pulau Tengah Kecamatan Jangkat Kabupaten Merangin

Abhar, Eldi; Isyaturriyadhah, Isyaturriyadhah; Fikriman, Fikriman

doi:10.36355/jas.v2i1.179

Cited by 7 publications

(4 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The criteria for evaluating marketing efficiency are divided into two results. If Farmer's Share (FS) ≥ 60 then marketing is efficient and if Farmer's Share (FS) < 60 then marketing is inefficient [12].…”

Section: Methodsmentioning

confidence: 99%

Value chain analysis of fresh dairy milk in Sleman Regency

Wijiono,

Kusumastuti,

Putra

2023

IOP Conf. Ser.: Earth Environ. Sci.

View full text Add to dashboard Cite

The right value chain influences effectiveness and efficiency. The use of the right value chain will provide benefits in economic and environmental. The value chain that can still be maximized is the fresh dairy milk. This paper aimed to analyze the fresh dairy milk channel, marketing margin, and marketing efficiency in Pakem Subdistrict and Cangkringan Subdistrict, Sleman Regency. The research was conducted to collect data from 35 farmers, actors involved, and dairy cooperatives as respondents who were selected using purposive and snowball sampling techniques. The results showed that there are four marketing channels of fresh dairy milk but ineffective due to high marketing margins and a low Farmer’s Share (FS) value of <60. Poor marketing channels have an economic impact and environmental impact. The economic impact on decreasing farmers’ income and reducing farmers’ welfare. While the environmental impact is an increase in the use of fuel in the distribution of fresh dairy milk and the performance of the dairy industry.

show abstract

Section: Methodsmentioning

confidence: 99%

Value chain analysis of fresh dairy milk in Sleman Regency

Wijiono,

Kusumastuti,

Putra

2023

IOP Conf. Ser.: Earth Environ. Sci.

View full text Add to dashboard Cite

show abstract

“…Tanaman holtikultura adalah bagian dari sektor pertanian di Indonesia, jenis tanaman tersebut merupakan komoditas pertanian di Jawa Tengah dengan potensi pasar yang terus berkembang. Menurut Abhar (2018) kentang merupakan tanaman holtikulturan yang berpotensi untuk memenuhi kebutuhan pangan masyarakat Indonesia, di mana jenis tanaman ini telah banyak dibudidayakan di berbagai wilayah Indonesia. Menurut Edy (2010) di wilayah Jawa Tengah, kentang banyak dibudidayakan di daerah Wonosobo.…”

Section: Pendahuluanunclassified

Analisis Struktur, Perilaku Dan Kinerja Pemasaran Pada Usaha Tani Kentang Di Kecamatan Kejajar, Kabupaten Wonosobo

Ikhtiagung¹,

Rahmadani²,

Dwika³

et al. 2022

JID

View full text Add to dashboard Cite

Kejajar District is the center of potato farming in Wonosobo Regency, where the area has a larger harvest area and higher potato production yield than other sub-districts. This study aims to determine the level of coordination and collaboration between marketing institutions so that potato products can be distributed optimally. If one chain is disturbed, it will affect the other chains. This research was conducted by purposive sampling, and the research location is the most productive potato area in Wonosobo. The study started in May and ended in June 2022. The number of respondents in the study was 52 people, consisting of 4 wholesalers, 3 middlemen/shippers, 15 retailers, and 30 farmers. The results showed that the four wholesalers had overall control over the sales of potatoes in the Kejajar District. This condition illustrates that the potato market at the farmer level tends to have a strongly oligopsony market structure. Wholesalers have considerable capital power, so they can control middlemen. The marketing margin shows that marketing channel one provides a high price share to farmers of 46.15%, and the farmer share analysis received by farmers as potato producers in Kejajar District can be said to be efficient because the selling price received by farmers is more than 40% of the price at the consumer level.

show abstract

“…Hasil perhitungan farmer's share nantinya juga dapat menganalisis apakah pemasaran telah berlangsung secara efisien atau belum karena farmer's share akan menunjukkan seberapa besar bagian (share) harga jual pada tingkat produsen dari harga beli yang diterima konsumen (Widiastuti dan Harisudin, 2013). Hasil dari perhitungan farmer's share nantinya dapat dibagi menjadi dua kriteria yaitu apabila nilai yang dihasilkan ≥ 60% berarti pemasaran telah berlangsung secara efisien dan apabila nilai yang dihasilkan < 60% berarti pemasaran tidak berlangsung secara efisien (Abhar et al, 2018). Berdasarkan hasil penelitian, besar efisiensi pemasaran dilihat dari nilai pangsa produsen pada tiap pola pemasaran yang dapat dilihat pada Tabel 3.…”

Section: Efisiensi Pemasaranunclassified

Analisis Usaha Tani dan Pemasaran Jamur Tiram (Pleurotus ostreatus) pada Klaster Jamur di Kabupaten Sukoharjo

Rahmawati

Irianto

Adi

2022

COSMED

View full text Add to dashboard Cite

This Oyster mushrooms, as one of the horticultural commodities, are widely cultivated in Sukoharjo Regency. These oyster mushroom farmers are attached to the mushroom cluster, which is decreasing yearly due to low bargaining ability in determining the price of production products because traders set the selling price. The purpose of this study is to determine the cost, receipt, profit and efficiency of oyster mushroom farming; assess the pattern of marketing channels used, marketing costs, marketing profits, marketing margins, and farmer's share so that the efficiency of oyster mushroom marketing in Sukoharjo Regency can be known. The research method used is descriptive, carried out in Sukoharjo Regency using the purposive method. The number of samples is determined by the census method and the snowball method. The results showed that the oyster mushroom farming business has been going on efficiently. There are five marketing channels in Sukoharjo Regency. The lowest marketing margins are found in channel V, namely: farmers → end consumers, while the highest margins are found in channel II, namely: farmers → collector traders → retailers → end consumers. The resulting farmer's share value shows that marketing is already taking place efficiently, with the farmer's share value on all five channels ≥ 60%.

show abstract

Analisis Pemasaran Kentang Di Desa Pulau Tengah Kecamatan Jangkat Kabupaten Merangin

Cited by 7 publications

References 0 publications

Value chain analysis of fresh dairy milk in Sleman Regency

Value chain analysis of fresh dairy milk in Sleman Regency

Analisis Struktur, Perilaku Dan Kinerja Pemasaran Pada Usaha Tani Kentang Di Kecamatan Kejajar, Kabupaten Wonosobo

Analisis Usaha Tani dan Pemasaran Jamur Tiram (Pleurotus ostreatus) pada Klaster Jamur di Kabupaten Sukoharjo

Contact Info

Product

Resources

About