Analisis Kreativitas Visual Konten Media Sosial sebagai Strategi Promosi Digital pada Industri Otomotif

Abstract

The rapid growth of social media has encouraged automotive companies to utilize digital platforms as effective promotional media. Visual creativity plays an important role in attracting audience attention and increasing user engagement. This study aims to analyze visual creativity in social media content as a digital promotion strategy in the automotive industry. A descriptive qualitative approach was employed through observation, documentation, and literature review. The research objects consisted of seven social media contents, including educational posts, product promotions, thematic content, price lists, and reels. The analysis focused on visual communication design elements, including visual concept, color, typography, layout, photography, and content performance based on Instagram Insights. The findings indicate that consistent visual elements contribute to more effective promotional communication. Furthermore, short-form video content (reels) generated higher reach and engagement than feed content, making it an effective digital promotion strategy in the automotive industry.