An Intelligent Group Decision Evaluation Model with Interval-Valued Intuitionistic Fuzzy Entropy Technology for Microblog User Influence

Abstract

Aiming at the shortcomings of some existing interval-valued intuitionistic fuzzy entropy, this paper proposes an interval-valued intuitionistic fuzzy entropy, which contains not only the interval distance between membership and nonmembership but also the average hesitancy information. On this basis, the impact evaluation of microblog users is studied. Through the multilevel decomposition of user influence, the coverage of microblog, user interaction, and user activity are constructed as the first level indicators, and nine secondary indicators are selected as the comprehensive evaluation index system of microblog influence. Considering the highly dynamic and unstructured characteristics of social network data, the idea of interval-valued intuitionistic fuzzy is introduced to transform the evaluation of social network users’ influence into interval-valued intuitionistic fuzzy multiattribute group decision-making problem. Finally, the model is applied to dynamic evaluation of Sina Weibo users’ influence to verify the effectiveness of the model.