volume 20, issue 1, P12-20 2016
DOI: 10.1108/mbe-12-2015-0056
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Silvano Guelfi, Maria Franca Norese, Paolo Saluto

Abstract: Purpose The purpose of this paper is to provide to the entrepreneurs, and propose to the scientific community, a newly structured knowledge system that includes the quality of customers and suppliers, to facilitate learning processes about the current state of the enterprise and new strategic approaches. Design/methodology/approach The knowledge system is elaborated combining a long day-by-day experience in a specific Italian field [the independent after market (IAM)] with the theoretical knowledge of both …

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