“…(Viney & Rivers 2007) Today there is an abundance of articles and text books on change theory, as well as numerous tools and techniques for project management (e.g. Skelton‐Green et al. 2007, Hill 2008, and Erwin 2009); however, regardless of all of the studies, theories and resources, the question remains: why is it so difficult to lead innovation and change, and why are the outcomes not sustainable?…”