DOI: 10.4236/me.2021.128063
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Abstract: This study explores online insurance ventures by customers' behavioral profiles from data mining and visualization. First, we employ a simple decision-tree statistical learning method on unique hand-collected and processed data in Taiwan. This method considers first-time online insurance subscribers as new ones without a proper marketing connection after six months. Second, using advanced clustering technique and decision tree statistical learning on first-time purchasing customers, we find they repurchase onl… Show more

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