An Exploratory study of factors related to Consumer Behaviour towards purchase of Fruits and Vegetables from different Retail Formats

Bulsara, Hemantkumar P.; Trivedi, Kshitij G

doi:10.17722/jorm.v6i1.131

Cited by 12 publications

(7 citation statements)

References 28 publications

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“…This report confirms the authors' findings that consumers above 25 years old (usually having higher levels of education and own sources of income) are the most interested in organic products among all consumer groups. Because organic foods are more expensive (Kapusta, 2015, p. 698), they are purchased more often by families with higher incomes (Murray et al, 2015, p. 566) who pay attention to green labels when making their purchasing decisions (Bulsara and Trivedi, 2016;Wilczyńska, 2015, p. 401).…”

Section: Discussionmentioning

confidence: 99%

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Wojciechowska-Solis

Soroka

2017

J. Agribus. Rural Dev.

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The aim of this article is to identify whether Polish society consciously buys and consumes organic food as well as what motives guide their purchases and consumption. A diagnostic survey method with an author's questionnaire was used to examine 3436 respondents from the whole Poland. The Statistica 10.1 PL program was applied to conduct statistical and discriminant analysis. It was shown that Polish consumers mainly emphasized a great importance of health qualities of organic food. The older respondents were more interested in the fact that their relatives consumed healthy food. Fresh vegetables and their products as well as eggs were the most common choices of organic food. The main places of purchase of organic food were discount stores and those specialized in selling organic food as well as organic farms. It was emphasized that respondents paid high importance to the accreditation of product certification body on food packages as well as the labeling that these products were produced in ecological conditions.

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Section: Discussionmentioning

confidence: 99%

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Wojciechowska-Solis

Soroka

2017

J. Agribus. Rural Dev.

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“…The agri-food products are produced in all nukes and corners of India. The farmers sell their agri-food products in local markets which are called “ Mandi ” (Bulsara and Trivedi, 2016). From these “ Mandis ” the large consignments of these agri-food products are sent to the big cities and international markets (Palsule-Desai, 2015).…”

Section: Literature Reviewmentioning

confidence: 99%

Modelling the drivers for sustainable agri-food waste management

Chauhan

Debnath

Singh

2018

BIJ

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Purpose The waste of invaluable agri-food produce is the concern of United Nations Organisation and all countries across the world. The purpose of this paper is to identify and model the drivers of agri-food waste management in India. Design/methodology/approach The interpretive structural modelling method is used to model the drivers in this study. This method helps in understanding the driver-dependent relationships among various drivers/criteria which are selected for studying. Findings The findings of the study vividly shows that the drivers such as disaster management planning, information dissemination, and training and awareness programs for farmers are most vital for tackling the issue. Research limitations/implications This work would help the policy makers in developing the effective policies regarding the management of agri-food waste in a sustainable manner. Practical implications This work would be very helpful for deeply understanding the causes of occurring waste and carefully handling it scientifically with a managerial perspective. Hence, it has the potential to reduce the generation of waste and saving the food for society. Social implications With the help of this study, the people, society, and underprivileged will be benefited directly. The savings in agri-food waste will not only help in controlling the prices of it but also its more availability would be beneficial for all in beating the hunger. Originality/value The identification of drivers for the sustainable management of agri-food is the novelty of this research.

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“…However, one has their own consideration for buying each product, fruits in particular, such as the type of products, product quality, product design, product pricing, service, promotion, motivation, and location. Socioeconomic characteristics such as education, knowledge, age, sex, and income also influence fruit purchasing decision (Shipp et al, 2019;Bulsara & Trivedi, 2016).…”

Section: Introductionmentioning

confidence: 99%

Consumer behavior to Thai fruit consumption during COVID-19 pandemic in Jakarta, Indonesia

Vivithkeyoonvong¹,

Chairunnisa²,

Onngernthayakorn

et al. 2021

JSeD

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Indonesia imports fruits from around the world to serve people’s demand. Thailand as one of the fruit exporters to Indonesia needs to further explore what influences the consumption of Thai Fruits in Indonesia. Moreover, currently the COVID-19 pandemic likely affects all sectors, including the agriculture sector. This study aims to analyze the relation between socioeconomic characteristics and consumer behavior, particularly the pandemic period, that affects the purchasing decision of Thai Fruits. Using a structured questionnaire, random sampling of 1,736 respondents who shop at 5 All Fresh Supermarket branches were interviewed. The data was analyzed using the chi square test and binary logistic regression. The results found that socioeconomic characteristics such as age, gender, education, occupation, and income had a relation with Thai Fruits purchasing decision. In term of product awareness for instance, quality and taste is the utmost concern for customers. However, during COVID-19 pandemic, the level of customers’ consideration for quality and safety is clearly higher. Therefore, a different strategy is needed to convince consumers. The result also found that tasting experience influences purchasing decision significantly. To enhance international economic development, such agricultural products must respond to the customers’ needs and mutual cooperation between trading countries.JEL Classification: F13; Q13; Q17

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An Exploratory study of factors related to Consumer Behaviour towards purchase of Fruits and Vegetables from different Retail Formats

Abstract: -The purpose of this study is to identify the variant consumer behaviour aspects in purchasing of

Cited by 12 publications

References 28 publications

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Modelling the drivers for sustainable agri-food waste management

Consumer behavior to Thai fruit consumption during COVID-19 pandemic in Jakarta, Indonesia

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