“…According to Gamboa and Otero (2009), this was followed by regulatory frameworks which ensured that two different networks, between Celumovil, Celumovil Costa, Comcel, Occel, Cocelco and Celcaribe, operated in each one of the three regions in Colombia. Although Gamboa and Otero (2009) did not mention the effectiveness of the Colombian situation in this regard, one would conceive that each of the three regions in Columbia was efficiently served, hence the diffusion of mobile telephony and related services increased dramatically. In Vietnam, for instance, the mobile telephony market is said to have boomed once the Vietnamese government introduced the ‘market-opening policy’ to allow more operators into the market, thereby promoting market competition, and set up ‘pricing control regulations which helped to control the monopoly in pricing plans’ (Hwang et al, 2009: 535).…”