volume 5, issue 2, P112 2017
DOI: 10.11648/j.si.20170502.18
View full text
|
|
Share

Abstract: Abstract: Theoretical analysis shows that advertising spending, network channel performance is related with the retail enterprise, this article uses the data of listed companies in 2015 retail research retail business advertising spending in China and the relationship between corporate performance and the network channels opened in the retail business performance, the conclusion, found that advertising spending influence on the performance of retail enterprises under the influence of retail enterprise scale, …

Expand abstract

Search citation statements

Order By: Relevance

Citation Types

0
0
0

Paper Sections

0
0
0
0
0

Publication Types

0
0
0
0

Relationship

0
0

Authors

Journals