An Empirical Study on the Causes of College Students' Participation in Internet Public Opinion and Its Countermeasures—Based on Data from Colleges and Universities in Harbin

Abstract

With the rapid development of the we-media industry, network public opinion not only forms moral constraints on the public to a certain extent, but also the mixing of negative speeches and false information easily disturbs public hearing and hearing, thus threatening the physical and mental health of the public and impacting the ideological consciousness of netizens. In addition, college students are in the initial stage of socialization, and their rational judgment is easy to be interfered with, thus affecting the formation of college students' correct values. Therefore, this study makes an in-depth analysis of the connotation and characteristics of network public opinion, takes the students of Harbin university as the research object, collects data through questionnaire survey and interview survey, and analyzes it, so as to explore the motivation of college students to participate in network public opinion to a certain extent, and puts forward corresponding countermeasures for these specific reasons.