An empirical investigation on the antecedents of consumers’ cognitions of and attitudes towards digital signage advertising

Lee, Hee Jun; Cho, Chang‐Hoan

doi:10.1080/02650487.2017.1401509

Cited by 47 publications

(27 citation statements)

References 51 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Although there are various research frames for exploring SNS users' emoji usage, the methodology employed in this study is an adaptation of previous experimental survey studies. When using a social psychological approach to study consumption behavior, researchers are advised to use an experimental framework to identify intrinsic motivating factors by presenting a specific use case [48]. For example, Lee and Cho [49] proposed an experimental survey to investigate how consumers' propensity for self-presentation and the need for uniqueness influence their attitudes toward branded webtoons.…”

Section: Methodsmentioning

confidence: 99%

Factors Affecting Sustainable Purchase Intentions of SNS Emojis: Modeling the Impact of Self-Presentation

Kim

Jun

2020

Sustainability

View full text Add to dashboard Cite

To promote more sustainable consumption of Social Networking Service (SNS) emojis, it is necessary to understand the relationships between social psychological antecedents and SNS users’ intention to purchase emojis. This study aimed to investigate motivational factors affecting users’ intentions to purchase SNS emojis. We examined SNS users of Kakao Talk, the most widely used instant messaging service in South Korea, and investigated the relationships among five latent constructs: Self-presentation, symbolic values, playfulness, purchase intentions, and need for uniqueness. The results of this study indicate that self-presentation does not directly affect the intention to purchase emojis (β = 0.10, p > 0.05). Rather, self-presentation positively influences purchase intention through the mediating path of SNS users’ perceived symbolic value (β = 0.60, p < 0.001) and playfulness (β = 0.35, p < 0.001) to purchase intention (β = 0.29, p < 0.001; β = 0.37, p < 0.001). Further, symbolic value affects playfulness (β = 0.56, p < 0.001), which in turn leads to consumers’ intentions to purchase emojis. This study highlights that SNS users’ need for uniqueness functions as a moderator in the relationship between self-presentation and their intentions to purchase emojis.

show abstract

Section: Methodsmentioning

confidence: 99%

Factors Affecting Sustainable Purchase Intentions of SNS Emojis: Modeling the Impact of Self-Presentation

Kim

Jun

2020

Sustainability

View full text Add to dashboard Cite

show abstract

“…Past research conducted by prominent authors in developed countries has concentrated mainly on two broad issues. Some examined consumers' sales response to advertising messages on digital signage inside stores [23][24][25][26]. Others examined the potential role of digital signage in contributing to retail atmospherics [27][28][29][30].…”

Section: Introductionmentioning

confidence: 99%

Users’ Experience of Digital Wayfinding Screens: A Uses and Gratification Perspective from South Africa

Roux

2020

Advances in Human-Computer Interaction

View full text Add to dashboard Cite

Marketing and business communication researchers have neglected the wayfinding capabilities of digital out-of-home communication in the retailing landscape. The current study focuses on digital wayfinding screens in the South African shopping mall environment. The aim is understanding users’ experience of digital wayfinding screens, guided by the uses and gratification theory. Shoppers were interviewed about their views and actions while engaging in the wayfinding process in large upmarket shopping malls. The in-depth semistructured interviews were recorded and then the content was analysed. The findings provide a rich and comprehensive understanding of shoppers’ content gratifications and process gratifications when utilising this contemporary medium. The current study identifies four uses and gratifications for digital wayfinding screens: convenient process gratifications, interactive process gratifications, informational content gratification, and entertaining content gratifications. Understanding the gratification dimensions of digital wayfinding screens contributes to contemporary media research and forms the basis of valuable guidelines for practitioners in retail media and design.

show abstract

“…To measure transportability, this study adopted Dal Cin et al’s (2004) measurement scale, and transportation was measured using a transport narrative questionnaire developed by Green and Brock (2000). Perceived interactivity was measured using six-, seven-point Likert scales based on Wu (2000), and brand attitude construct was measured with three semantic-differential items from Lee and Cho (2019). Then, replay intention, which consisted of three constructs, was measured with three-, seven-point Likert scales based on Wu and Liu (2007).…”

Section: Methodsmentioning

confidence: 99%

Exploring the Effectiveness of Advergame: The Role of Transportation on Continuous Intention to Play Advergames

Kim

Lee

2022

Journal of Creative Communications

Self Cite

View full text Add to dashboard Cite

This study argues that research on advergames needs to better address the relationships between players’ psychological characteristics and their behavioural responses. In this article, we present a theoretical model that explains the antecedents and consequences of players’ transportation experience to have positive advergame outcomes. Our model demonstrates that three key psychological traits (sensation seeking, transportability and perceived interactivity) foster positive attitudes towards the featured brand in an advergame and intention to replay the game. The results also reveal that transportability is the most influential factor than others. Then, we show a mediation effect of transportation in the association between the psychological traits and desired advergame outcomes. Implications for research and practice are discussed.

show abstract

An empirical investigation on the antecedents of consumers’ cognitions of and attitudes towards digital signage advertising

Cited by 47 publications

References 51 publications

Factors Affecting Sustainable Purchase Intentions of SNS Emojis: Modeling the Impact of Self-Presentation

Factors Affecting Sustainable Purchase Intentions of SNS Emojis: Modeling the Impact of Self-Presentation

Users’ Experience of Digital Wayfinding Screens: A Uses and Gratification Perspective from South Africa

Exploring the Effectiveness of Advergame: The Role of Transportation on Continuous Intention to Play Advergames

Contact Info

Product

Resources

About