Proceedings of the 13th International Conference on Enterprise Information Systems 2011
DOI: 10.5220/0003441301650169
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Abstract: Fierce market competition forces tourist enterprise to put more and more attention on the demands of the customer. Customer relationship management (CRM) becomes increasingly important in tourist industry. Identify valuable customers and cultivate these valuable customers is the two basic tasks of CRM. So it has significant meaning for manager to indentify the value of customers. In this paper, we introduce a more convenient statistical method based on RFM (Recency, Frequency, Monetary value) analysis (Xiaoyu … Show more

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