An analysis of sustainable consumption practices through the role of the consumer behavior in the circular economy

Abstract

Sustainable consumption analyses the choice of products to address environmental issues. In recent years, the circular economy model () has offered strategies as possible solutions to address the growing demand for action on climate justice. The success of a business model depends on understanding the consumer's role. The power of individual consumer actions is vital for minimizing the adverse impacts of climate change. Although the effectiveness of in the business sector has been studied, the literature has ignored the role of consumers in sustainable consumption practices through. Thus, using a survey technique, this quantitative study analyzed part of the theoretical model of Mostaghel and Chirumalla to analyze how awareness and consumer attitude significantly impact purchase intention and ethical purchasing behavior. The data analyzed through PLS‐SEM reflected several theoretical implications in the forms of consumer behavior, a topic that has not been addressed in the literature.

The Dark Side of Green Marketing: How Greenwashing Affects Circular Consumption?

“…Access to reliable information on environmental resources can encourage and promote sustainable consumer habits. Studies have found that those who actively seek additional environmental information are more inclined to embrace circular consumption [3,4,35,37,41,46]. This research also demonstrates that consumers who prioritize eco-friendly product features are more likely to purchase circular products.…”

“…Environmental concerns and the desire for circular consumption are two interdependent concepts that play a crucial role in this endeavor. Circular consumption intention refers to the willingness of consumers to engage in behaviors that support a circular economy, such as buying refurbished products, repairing items, and recycling [37]. Environmental concerns refer to the level of concern that individuals have about the impact of their actions on the environment.…”

“…This is achieved by reducing waste generation and resource use through changing production and consumption methods, as explained by Camacho-Otero et al [3]. Empirical studies have revealed that consumer acquaintance with the environmental consequences of their consumption habits can influence the acceptance of circular consumption [4,37]. Thus, access to environmental resource knowledge is essential to converting consumers into circular consumers.…”

Factors Influencing Green Purchase Intention Among Consumers in Mongolia

“…In the contemporary era, the noticeable effects of climate change and environmental degradation have become increasingly evident (Kumar, 2014). This pattern can be seen worldwide, leading an increasing number of countries to recognize the necessity of adopting sustainable practices and promoting the adoption of ecofriendly consumption habits and behaviors (Lavuri et al, 2023;María De Los M et al, 2024). The rapidly expanding threats which is facing the global ecosystem and arising from a confluence of factors including population growth, excessive demand, excessive production and the looming specter of resource scarcity are complex.…”

“…Numerous factors influence sustainability, and among them, consumer behavior and consumption play a significant role (María De Los M et al, 2024). Green consumption refers to the practice of making purchasing, usage, or disposal decisions based on their environmental impact, and selecting products and services that are environmentally friendly.…”