An Analysis of CSR Activities in the Lodging Industry

Levy, Stuart E.; Park, Sunyoung

doi:10.1375/jhtm.18.1.147

Cited by 147 publications

(123 citation statements)

References 52 publications

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“…Lee and Hailin (2011) proposed the significant effects of CSR on traditional antecedents of hotel customer loyalty (e.g., satisfaction and trust). Similarly, our results support the findings of Levy and Park (2011). According to this research, guest loyalty is one of the most important benefits of hotels CSR efforts (along with hotel cost savings, hotel image and reputation and a competitive advantage of hotel in marketplace).…”

Section: Measurement Model Testingsupporting

confidence: 89%

Exploring the Antecedents of Hotel Customer Loyalty: A Social Identity Perspective

Leániz

Rodríguez

2014

Journal of Hospitality Marketing & Management

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One of the most important aspects in the field of marketing is to explore the path to customer loyalty. Previous studies have presented several approaches on this issue incorporating differing central constructs. However, researchers have given little consideration to social identification antecedents to hotel customer loyalty development. This study follows an integrated approach and proposes a model with two social exchange constructs (customer trust and commitment) and one social identity variable (customer identification) as the most significant elements between the perception of a responsible corporate behavior and hotel customer loyalty. Empirical data were analyzed using structural equation modeling. Findings demonstrate that corporate social responsibility positively impact on customer trust, commitment, and identification with the company. Furthermore, customer trust, along with customer commitment and customer identification with the company positively influence hotel customer loyalty. Finally, customer trust has a positive direct effect on customer commitment and identification.

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Section: Measurement Model Testingsupporting

confidence: 89%

Exploring the Antecedents of Hotel Customer Loyalty: A Social Identity Perspective

Leániz

Rodríguez

2014

Journal of Hospitality Marketing & Management

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“…Other than customer loyalty, brand image and employee engagement, there are cost savings to be had by focusing on the environment. Levy and Park (2011) study on 613 hotel executives in the United States showed that they favored CSR initiatives on the environment most because of its ability enhance the hotel brand and at the time save costs.…”

Section: Discussionmentioning

confidence: 99%

“…The categories and concepts, in turn, must come from a review of the literature and a preliminary investigation of the data. In their studies, Holcomb et al (2007), Levy and Park (2011), De Groisbois (2012) identified 5 categories of CSR activities that hotels regularly engaged in, including community, environment, workplace, marketplace and mission. After reviewing a sample of the local hotel companies' websites, the author finds that only the 4 CSR categories of community, environment and marketplace to be immediately applicable and relevant and included them in the coding schema.…”

Section: Methodsmentioning

confidence: 99%

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CSR Reporting in Locally Owned Hotel Chains in Malaysia

Weng¹,

Smith²

2018

ASS

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This study explores the corporate social responsibility or CSR reporting of the top 8 Malaysian owned and operated hotel chains. Using content analysis this report examines what and how do the local hotel chains report their CSR activities. This study finds CSR reporting to be limited and primarily focused on community based initiatives. And despite its growth and popularity especially among the young, CSR reporting on websites remain minimal. As such, several recommendations have been made to encourage more reporting and more reporting on websites.

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“…Interdependence and holism are two crucial concepts from systems theory to which all seven main topics of ISO (2010) 26000 on social responsibility are linked. Therefore, systems thinking (ST) -incorporating interdependence and holism -in tourism management can be considered as immanent to the corporate social responsibility (CSR), on which each and every business decision should be based (Sloan et al, 2009;Levy and Park, 2011).…”

Section: Introductionmentioning

confidence: 99%

Systemic integration of holistic project- and hospitality management

Lebe

Vrečko

2014

Kybernetes

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Purpose -This conceptual paper aims to integrate and significantly extend past research cognitions from three different scientific fields: project management (PM), hospitality management (HM) and systems thinking (ST). As scarcely any scientific sources are available on these topics, this paper closes a gap in literature and invites to further research in this field. Special stress is given to the research of possible preventing or at least reducing of negative impacts/footprints of hospitality development to the social and physical environments. Design/methodology/approach -The authors present an overview of milestones in project-and HM development in Europe from the end of the Roman Empire till today. The main development stages are checked in view of SR and ST applications. Findings -This research is predominately theoretical, although it also presents several examples from practice that very clearly illustrate the need for merging the knowledge from these both (PM and HM) fields of expertise. The results of the evolution stages show that the development of both HM and PM has always been synchronic, and that PM has practically in all development stages been applied to HM, although this happened unconsciously and thus less effective than in other industries. Originality/value -The value of this research is an improved understanding of the need for merging the cognitions from HM and PM for more responsibility in further HM projects.

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An Analysis of CSR Activities in the Lodging Industry

Cited by 147 publications

References 52 publications

Exploring the Antecedents of Hotel Customer Loyalty: A Social Identity Perspective

Exploring the Antecedents of Hotel Customer Loyalty: A Social Identity Perspective

CSR Reporting in Locally Owned Hotel Chains in Malaysia

Systemic integration of holistic project- and hospitality management

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