“…For example, near-wins (loss events perceptually close to the jackpot; e.g., two dollar signs and a cherry aligned on the display of a slot machine) exert rewarding effects (Clark, Crooks, Clarke, Aitken, & Dunn, 2012; Clark, Lawrence, Astley-Jones, & Gray, 2009). Abnormal reaction to near-wins correlate with GDPsâ beliefs on the mastery of their instrumental or predictive skills, and, at the neurobiological level, is associated to BOLD signal in the ventral striatum, comparable to the one caused by true wins (Chase & Clark, 2010; Habib & Dixon, 2010; Sescousse et al., in press). In other words, up-regulating positive emotions could contribute, not only to gambling expectancies, but also to alter the mechanisms responsible for learning about appetitive aspects of gambling outcomes via, again, associative learning and causal attribution mechanisms.…”