Almost like being there; the power of personas when designing for foreign cultures

Vestergaard, Lise; Hauge, Bettina; Hansen, Claus Thorp

doi:10.1080/15710882.2015.1127385

Cited by 15 publications

(14 citation statements)

References 4 publications

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“…Storytelling in Namibian contexts has proven most fruitful to elicit user-data towards UCP. We recommend its positioning in similar contexts and support further studies in using filmic tools and techniques such as [44] and [5], while controverting the way movie making and TV storytelling are criticised in [16].…”

Section: Resultsmentioning

confidence: 94%

“…Yet as claimed by [26] mapping a western persona oratory from the outset reinforces rhetorical agendas [11] of 'the other' versus 'us' [13], which endures Ubicomp's colonial impulses in westerly own terms [10] instead of in users' loci and footings. 'The other' and 'us' in representation returns to India with [44] crafting personas via an ethnography on villagers' water consumption, and locally validating personas by making a film with the users. A more radical approach in India comes from Chavan, who taps into local people's emotional attachment to Bollywood actors via Bollywood Personas in usability testing scenarios [5].…”

Section: Personas In Western Co-design Settingsmentioning

confidence: 99%

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A hermeneutic inquiry into user-created personas in different Namibian locales

Cabrero

Winschiers‐Theophilus

Abdelnour-Nocera

et al. 2016

Proceedings of the 14th Participatory Design Conference: Full Papers - Volume 1

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Persona is a tool broadly used in technology design to support communicational interactions between designers and users. Different Persona types and methods have evolved mostly in the Global North, and been partially deployed in the Global South every so often in its original User-Centred Design methodology. We postulate persona conceptualizations are expected to differ across cultures. We demonstrate this with an exploratory-case study on user-created persona co-designed with four Namibian ethnic groups: ovaHerero, Ovambo, ovaHimba and Khoisan. We follow a hermeneutic inquiry approach to discern cultural nuances from diverse human conducts. Findings reveal diverse self-representations whereby for each ethnic group results emerge in unalike fashions, viewpoints, recounts and storylines. This paper ultimately argues User-Created Persona as a potentially valid approach for pursuing cross-cultural depictions of personas that communicate cultural features and user experiences paramount to designing acceptable and gratifying technologies in dissimilar locales.

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Section: Resultsmentioning

confidence: 94%

Section: Personas In Western Co-design Settingsmentioning

confidence: 99%

A hermeneutic inquiry into user-created personas in different Namibian locales

Cabrero

Winschiers‐Theophilus

Abdelnour-Nocera

et al. 2016

Proceedings of the 14th Participatory Design Conference: Full Papers - Volume 1

View full text Add to dashboard Cite

show abstract

“…Further no UX specifics are given as per what and how selling may be meaningful for him and his family, what aspects of life are priority, if and how tradition is vital, etc. Also in India Vestergaard et al [29] create personas to design a water management system. A researcher first performs an ethnography on locals' daily life and practices; then co-creates a script and a movie with the locals, and finally validates the film via a screening in the locality.…”

Section: Personas In Indiamentioning

confidence: 99%

A Critique of Personas as representations of "the other" in Cross-Cultural Technology Design

Cabrero

Winschiers‐Theophilus

Abdelnour-Nocera

2016

Proceedings of the First African Conference on Human Computer Interaction

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A literature review on cross-cultural personas reveals both, a trend in projects lacking accomplishment and personas reinforcing previous biases. We first suggest why failures or incompleteness may have ensued, while then we entice a thoughtful alteration of the design process by creating and validating personas together with those that they embody. Personas created in people's own terms support the design of technologies by truly satisfying users' needs and drives. Examining the experiences of those working "out there", and our practises, we conclude persona is a vital designerly artefact to empowering people in representing themselves. A persona-based study on User-Created Persona in Namibia contrasts the current persona status-quo via an ongoing codesign effort with urban and rural non-designers. However we argue persona as a design device must ease its implicit colonial tendency to and impulses in depicting "the other". Instead we endorse serenity, mindfulness and local enabling in design at large and in the African context in particular.

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“…Influenced by the persona literature (Nielsen, 2012;Vestergaard et al, 2016;van Rooij, 2012), John added an image to each persona. The personas were already named, and the addition of images enhanced the personas' authenticity.…”

Section: Roundmentioning

confidence: 99%

“…When designers construct personas, they build understanding and empathy for users, facilitate the design process, and ensure users' needs are met (Vestergaard, Hauge, & Hansen, 2016). Since personas are contextual (people and usage will be different in different contexts), one way to judge personas is their authenticity.…”

Section: Introductionmentioning

confidence: 99%

Designing Authentic and Engaging Personas for Open Education Resources Designers

Baaki

Maddrell

Stauffer

2017

IJDL

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To guide designers developing open education resources for adults preparing for a high school equivalency exam, we developed six authentic personas that represented adults without high school diplomas. Our goal was to assist open education resources designers to develop empathy toward their learners and place themselves in their learners' shoes. The purpose of this design case is to share our journey in designing, constructing, and integrating authentic personas for the open education resources designers.John Baaki is an Assistant Professor of Instructional Design & Technology at Old Dominion University. His research interests are how persona construction, reflection-in-action, and taking stock in external representations affect instructional and human performance design.Jennifer Maddrell is the founder of Designers for Learning, a nonprofit that coordinates service-learning opportunities. She is also an instructional design consultant. Eric Stauffer is the Director of Instruction and InstructionalDesign with Libraries and Education Technology (LET) at James Madison University. Eric is also an adjunct instructor in the Online Educational Technology M.Ed. program at James Madison University and is completing his doctoral work in Instructional Design and Technology at Virginia Tech.

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Almost like being there; the power of personas when designing for foreign cultures

Cited by 15 publications

References 4 publications

A hermeneutic inquiry into user-created personas in different Namibian locales

A hermeneutic inquiry into user-created personas in different Namibian locales

A Critique of Personas as representations of "the other" in Cross-Cultural Technology Design

Designing Authentic and Engaging Personas for Open Education Resources Designers

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