Objective: This study aimed to identify the strategies that mothers undertake while looking for comfort during the breastfeeding period. Methods: It is a qualitative research based on the Comfort Theory by Katharine Kolcaba. The Collective Subject Discourse Methodology for data collection, analysis, interpretation and organization has been used here. Twenty-four primiparous lactating women have participated. They were all over 18 years old, had between 30 to 90 days of postpartum period, and they either were breastfeeding or had breastfed their children over at least 30 days. Results: This study shows that women are exposed to various situations of (dis)comforts during the breastfeeding period. Conclusion: The breastfeeding practice represents physical and emotional efforts to women, who face both stressful and uncomfortable situations. While looking for breastfeeding comfort, the woman establishes strategies aiming to promote their comfort, although they do prioritize their child's welfare.Descriptors: Breastfeeding, puerperium, women's health, maternal behavior. La práctica de lactancia representa un esfuerzo físico y emocional para la mujer, que enfrenta situaciones estresantes e incómodas. En la búsqueda por comodidad, la nutriz establece estrategias que promuevan su confort, priorizando, sin embargo, el bienestar del hijo. Descriptores: Lactancia materna. puerperio. Salud de la mujer.Comportamiento materno.