2015
DOI: 10.1590/2238-1031.jtl.v9n2a5
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Abstract: Article Info AbstractKeywords: airline loyalty switching costs stated preferenceThis study evaluates airline customer loyalty and estimates the switching costs for a domestic airline route in Brazil through a stated preference survey. Several structures of discrete choice models were tested to represent the choice of behavior: multinomial logit, mixed logit random coefficients, multinomial logit incorporating systematic variations of preferences, mixed logit error component and mixed logit error component inc… Show more

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