“…After the initial shock of being called “agents of suppressing machinery” and some reflection on the work of educational developers, Roxå and Mårtensson (, 102) acknowledge that we do indeed have power, granted through the resources we control, our input on policies and standards, the processes we manage, and our knowledge. By definition, the work we do is predicated on this power: “in the situations where academic developers excel and to a large extent perform what is the core in the profession, namely running courses and workshops, or consulting with academics, power permeates the situation.” (Roxå and Mårtensson , 102). We would not have a reason to exist as a profession if we did not have the expertise, ability, and authority to bring about change.…”