2015
DOI: 10.5850/jksct.2015.39.5.745
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Abstract: This study analyzed Korean middle-aged men's fashionable styles according to ageless trends as their representative characteristic and deriving their special features from men's magazines. Literature and case studies were conducted together. The research findings are as follows. First, it showed uniformity, conformity, passive clothing selection and consumption in 1990s as characteristics of middle-aged men's wear by period. However, clothing became an expressive way to pursue individuality and an ageless tren… Show more

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Cited by 2 publications
(2 citation statements)
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“…Unlike the fashionable styles adopted by present‐day Korean middle‐aged men in their forties and fifties, older Korean adults’ clothing consumption is similar to that of Korean middle‐aged men in the 1990s, that is, with characteristics of uniformity, conformity, and passive selection (Lee & Ha, ). Confucian thinking governs older Korean people's need for self‐expression in their appearance, suppressing the active pursuit of individuality and favouring an ageless trend.…”
Section: Resultsmentioning
confidence: 99%
“…Unlike the fashionable styles adopted by present‐day Korean middle‐aged men in their forties and fifties, older Korean adults’ clothing consumption is similar to that of Korean middle‐aged men in the 1990s, that is, with characteristics of uniformity, conformity, and passive selection (Lee & Ha, ). Confucian thinking governs older Korean people's need for self‐expression in their appearance, suppressing the active pursuit of individuality and favouring an ageless trend.…”
Section: Resultsmentioning
confidence: 99%
“…They are often baby boomers and OPAL (old people with active lives). They are a different generation from the middle-aged generation in the past, who sacrificed for their families and did not know how to spend money for themselves, and they have a higher desire for quality of life as well as more time and money than younger generations (Lee & Ha, 2015). Generation Z, a generation that has been growing since birth with the development of the digital age, plays a major role in consumer decision-making based on the information gained through digital media (Shin & Park, 2018, October 12).…”
Section: Changed Consumer Type: Narrative Brandingmentioning
confidence: 99%