African American College Students' Preferences for Quick Service Restaurants

Khan, Maryam

doi:10.1300/j369v06n02_06

Cited by 3 publications

(5 citation statements)

References 6 publications

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“…Related to high price sensitivity in the fast food restaurant industry (Carmin and Norkus, 1990), various studies confirmed the importance of perceived value (quality compared with price) to the formation of customer satisfaction (Khan, 2003;Terblanche and Boshoff, 2010). While the ECSI model contains only one perceived value construct (EPSI Rating, 2001, there is evidence that fast food restaurant customers separately relate product (food) quality and service quality to price (Brady et al, 2001;Lee and Ulgado, 1997).…”

Section: Fast Food Restaurantsmentioning

confidence: 99%

Section: Fast Food Restaurantsmentioning

confidence: 99%

“…Specifically, product (food) quality was shown to be the most influential antecedent to customer satisfaction with fast food restaurants in most countries (Clark and Wood, 1998;Keillor et al, 2004;Khan, 2003;Turner and Collison, 1988). While service quality has many facets, studies on fast food restaurants confirmed that these facets can be validly integrated into one construct (Chen and Chen, 2010;Khan, 2003;Lee and Ulgado, 1997;Qin et al, 2010;Terblanche and Boshoff, 2010). Servicescape quality might be considered an additional quality-related construct of importance, but Keillor et al (2004) showed that servicescape quality does not influence customer satisfaction with fast food restaurants in most countries including Germany.…”

Section: Fast Food Restaurantsmentioning

confidence: 99%

“…Hence, they tend to burn more fat and suffer less from a high-calorie diet (Dority et al, 2010;Seiders and Petty, 2004). Moreover, their lifestyle is more open to eating on the go, which is an advantage of fast food and contradicts traditional food culture (Khan, 2003). Besides, teenagers in a country like Germany grow up in a more globalized environment than their parents and thus tend to be more open to the US-originated fast food culture (Meredith and Schewe, 2002).…”

Section: Development Of Hypotheses: Differences Between Teenagers and Adultsmentioning

confidence: 99%

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The formation of consumer attitudes and intentions towards fast food restaurants

Frank

2012

Managing Service Quality

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -Past research showed that overly positive attitudes and intentions towards fast food contribute to obesity. In the face of rising childhood obesity, the purpose of this paper is to explore attitudinal and behavioral reasons behind adolescents' suboptimal food choices. It tests hypotheses about differences between teenagers and adults in customer attitudes and intentions regarding fast food restaurants. Design/methodology/approach -The hypotheses are tested with German survey data and moderated regression analysis. Findings -Teenagers do not underestimate the negative effects of fast food. However, their decision making fails to incorporate existing knowledge on competitive advantages and gives greater weight to customer satisfaction compared with adults. Behavioral differences between teenage and adult consumers result from differences in cognitive development rather than social pressure. Research limitations/implications -As this study uses subjective consumer data from Germany, future research could validate the conclusions with objective behavioral data from various countries. Practical implications -Of importance to fast food restaurant managers, the primary determinants of customer attitudes and intentions are food quality, the public brand image, social recognition, and perceived competitive advantages. By contrast, service quality and perceived value are less influential. Satisfying teenage customers is more important than informing them about competitive advantages. Social implications -The results imply that fast food-related childhood obesity may be caused by lack of rationality rather than peer pressure or lack of knowledge. Originality/value -As an original contribution, the paper compares adolescents' and adults' decision making regarding fast food restaurants and captures the regularly overlooked influences of the public brand image, social recognition, and perceived competitive advantages.

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Section: Fast Food Restaurantsmentioning

confidence: 99%

Section: Fast Food Restaurantsmentioning

confidence: 99%

Section: Fast Food Restaurantsmentioning

confidence: 99%

Section: Development Of Hypotheses: Differences Between Teenagers and Adultsmentioning

confidence: 99%

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The formation of consumer attitudes and intentions towards fast food restaurants

Frank

2012

Managing Service Quality

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“…These features are secondary or complementary characteristics, and reliability or reliability, namely the smallest possibility of damage or failure when used (Lutfie et al 2015). Khan et al (2016) revealed that product quality relates to individual loyalty to buy an item. Research by Lutfie et al (2015) found that product quality influences Muslim women's decisions to buy Wardah products and halal cosmetics.…”

Section: Cosmetic Quality and Intentionmentioning

confidence: 99%

The intention of the young Muslim generation to purchase halal cosmetics: Do religiosity and halal knowledge matter?

Riswandi

Sudarsono

Rahmi

et al. 2023

Asian. J. Islam. Manag.

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Purpose – This study aims to examine the role of religiosity and knowledge in influencing subjective attitudes and norms. Then the influence of religion, knowledge, brand image, and product quality on the intention to buy Halal cosmetics products in the cosmetics industry in Indonesia.Methodology – This study used a purposive sampling method to collect data. As many as 522 young Muslim consumers in 32 provinces in Indonesia have previously used halal cosmetic products.Findings – The study results show that religiosity and Halal product knowledge significantly influence attitudes, subjective norms, and intentions to buy halal cosmetic products. Interestingly, the findings reveal that product knowledge has a higher impact on religiosity on attitudes, subjective norms, and intentions to buy in terms of cosmetics. Meanwhile, attitudes, brand image, and product quality affect intention, but subjective norms do not affect the intention of the young Muslim generation to buy cosmetic products.Implications – Halal cosmetic companies need to increase promotion to the younger generation of Muslims to introduce halal cosmetic products. This promotion will increase the knowledge of the young Muslim generation about halal cosmetics to increase the intention of the young Muslim generation to buy halal cosmetic products.Originality – Research develops the influence of knowledge and religiosity on attitudes and intention, and subjective norms to buy halal cosmetic products. The object of this research is the young Muslim generation, aged between 15 and 30 years, with mostly high school and university education.

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Factors influencing food-choice behavior of African-American college students: implications for the foodservice industry

Oyewole

Khan

2018

Journal of Foodservice Business Research

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African American College Students' Preferences for Quick Service Restaurants

Cited by 3 publications

References 6 publications

The formation of consumer attitudes and intentions towards fast food restaurants

The formation of consumer attitudes and intentions towards fast food restaurants

The intention of the young Muslim generation to purchase halal cosmetics: Do religiosity and halal knowledge matter?

Factors influencing food-choice behavior of African-American college students: implications for the foodservice industry

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