Advertising of ultra-processed foods and beverages: children as a vulnerable population

Abstract

Publicidade de bebidas e alimentos ultra-processados: crianças como população vulnerável ABSTRACTThe rapid nutrition transition occurring in Latin America has resulted in a sharp increase of childhood overweight and obesity. Recent evidence has shown that food and beverage advertising has a great influence on children's eating behavior. This population has become a key target market for the ultra-processed foods and beverages industry, which is marketing products in an aggressive way. Evidence shows that Latin…