Advertising for psychotropic drugs in the Nordic countries: Metaphors, gender and life situations

Influence of the legislation on the advertisement of psychoactive medications in Brazil

“…In this case it is suggested that aged men were stereotyped as having psychotic disorders. The same was observed by Riska & Huggund,32 when analyzing the advertisements of neuroleptic medications in medical journals of Nordic countries.…”

Influence of the legislation on the advertisement of psychoactive medications in Brazil

“…In this case it is suggested that aged men were stereotyped as having psychotic disorders. The same was observed by Riska & Huggund,32 when analyzing the advertisements of neuroleptic medications in medical journals of Nordic countries.…”

Analysis of psychotropic drug advertising

“…In our study, over 60% of advertisements in the BJP and UP used meta phors as the main method of advertising, significantly more than the usage of metaphor in the AJP. Similar results to the UP and BJP were found in Danish and Finnish journals (Riska & Hagglund, 1991).…”

Quality of Pharmaceutical Advertisements in Medical Journals: A Systematic Review

“…Twenty-six studies [3], [13], [23], [25], [33], [43], [44], [45], [46], [47], [48], [49], [50], [51], [52], [53], [54], [55], [56], [57], [58], [59], [60], [61], [62], [63] were excluded after full review. The reasons for exclusion are detailed in the study flow diagram in Figure 1.…”

Influence of the legislation on the advertisement of psychoactive medications in Brazil

“…In this case it is suggested that aged men were stereotyped as having psychotic disorders. The same was observed by Riska & Huggund,32 when analyzing the advertisements of neuroleptic medications in medical journals of Nordic countries.…”

Analysis of psychotropic drug advertising

“…In our study, over 60% of advertisements in the BJP and UP used meta phors as the main method of advertising, significantly more than the usage of metaphor in the AJP. Similar results to the UP and BJP were found in Danish and Finnish journals (Riska & Hagglund, 1991).…”

Quality of Pharmaceutical Advertisements in Medical Journals: A Systematic Review

“…Twenty-six studies [3], [13], [23], [25], [33], [43], [44], [45], [46], [47], [48], [49], [50], [51], [52], [53], [54], [55], [56], [57], [58], [59], [60], [61], [62], [63] were excluded after full review. The reasons for exclusion are detailed in the study flow diagram in Figure 1.…”

Influence of the legislation on the advertisement of psychoactive medications in Brazil

“…In this case it is suggested that aged men were stereotyped as having psychotic disorders. The same was observed by Riska & Huggund,32 when analyzing the advertisements of neuroleptic medications in medical journals of Nordic countries.…”

Analysis of psychotropic drug advertising

“…In our study, over 60% of advertisements in the BJP and UP used meta phors as the main method of advertising, significantly more than the usage of metaphor in the AJP. Similar results to the UP and BJP were found in Danish and Finnish journals (Riska & Hagglund, 1991).…”

Quality of Pharmaceutical Advertisements in Medical Journals: A Systematic Review

“…Twenty-six studies [3], [13], [23], [25], [33], [43], [44], [45], [46], [47], [48], [49], [50], [51], [52], [53], [54], [55], [56], [57], [58], [59], [60], [61], [62], [63] were excluded after full review. The reasons for exclusion are detailed in the study flow diagram in Figure 1.…”