Adult attachment and profile images on Chinese social networking sites: A comparative analysis of Sina Weibo and WeChat

Shu, Cong; Hu, Na; Zhang, Xing; Ma, Yue; Xu, Chen

doi:10.1016/j.chb.2017.09.014

Cited by 29 publications

(18 citation statements)

References 38 publications

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“…Schematic of "Online Acquaintance Community" Since any information disclosed by "strangers" (anyone not directly added to one's WeChat contact list) would not appear on one's feed, Moments is a striking reproduction of the small networks that make up an acquaintance community. Moreover, Moments replicates the patterns of everyday interactions among offline friend groups, which enhances the experiences of users and provides a greater sense of privacy while browsing (DeLuca, Brunner, and Sun 2016;Shu et al 2017).…”

Section: An Online Acquaintance Community On Wechatmentioning

confidence: 99%

An Online Acquaintance Community: The Emergence of Chinese Virtual Civility

Tian

Guo

2021

Symbolic Interaction

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How is social etiquette performed when offline interpersonal interactions are mediated online? Sixty semi-structured interviews with WeChat users, China's most popular social media platform, show that the app's technical designs facilitated a set of online etiquette rules which reproduced those of acquaintance communities. Three dimensions of social etiquette rules were considered and observed: respect, elegance, and tidiness. Users honored the face of others and avoided causing others to lose face, often presented a positive but restrained self-image, and strived to preserve the tidiness of the online public space by avoiding the sharing of and exposing others to "negative energy".

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Section: An Online Acquaintance Community On Wechatmentioning

confidence: 99%

An Online Acquaintance Community: The Emergence of Chinese Virtual Civility

Tian

Guo

2021

Symbolic Interaction

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“…Third, a good understanding of WeChat's dominance is more closely linked with Chinese culture, such as guanxì, a unique feature of Chinese society. Unlike Sina Weibo, the Chinese version of Twitter, WeChat is relatively private and a user needs permission to become someone else's contact (Shu et al, 2017). Moments can be seen as a "bazaar" and an "acquaintance community," in which people "thumb up" and comment on other people's posts based on different types of social relations.…”

Section: Context: the Rise Of The Super App In Chinamentioning

confidence: 99%

Re-domesticating social media when it becomes disruptive: Evidence from China’s “super app” WeChat

Huang

Miao

2020

Mobile Media & Communication

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This article examines the emerging phenomenon of the non-use of WeChat Moments. Drawing upon semi-structured interviews with 21 users who used Moments for at least 6 months, then voluntarily discontinued their use of the feature, we discuss the complex dynamics of Moments use, exploring the implicit micro-behavioral process of social media practice. Countering the purported hyper-centrality of WeChat, we identified a periodic loop of “use, non-use, reuse” of Moments, suggesting that people suspend their use of Moments periodically to “re-domesticate” technology. Through the prism of the domestication approach, we argue that the re-domestication of Moments is a “reboot” of the whole process of domestication through four key stages: re-appropriation, re-objectification, re-incorporation, and re-conversion. Re-domestication is a process that allows people to take a retrospective look at their lives and transform Moments from a disruptive app feature into an instrumental apparatus conducive to their personal and professional well-being. By examining this process, we discuss how people use innovative ways to regain their autonomy and agency in their daily interactions with WeChat.

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“…On WeChat, brands set up groups and invite consumers to join in when they make purchases, thereby forming the WCBGs. The limitation of group size and regulation on joining a group make the WeChat group a comparatively closed social network (Shu et al, 2017). Each WeChat group can accommodate as few as 3 people or as many as 500, and joining a WeChat group requires an invitation from an existing member (Harwit, 2016).…”

Section: Industry Settingmentioning

confidence: 99%

The red packet interaction and brand attitude in the brand communities on WeChat

Zhu

Liu

2020

JPBM

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Purpose Monetary incentives have been widely adopted by brands to promote consumer engagement in their brand communities on social networking sites. This paper aims to explore how the interactions triggered by an emerging monetary incentive, red packets, affect consumers’ brand attitude in the context of WeChat brand groups (WCBGs). Design/methodology/approach According to whether brands ask for commercial returns from consumers, two types of interactions were identified, namely, exchange red packet interaction (ERPI) and communal red packet interaction (CRPI). The corresponding influences on brand attitude were examined in three experiments. Findings Compared to CRPIs, ERPIs elicit greater normative community pressure, inducing a less favorable brand attitude. Moreover, this impact is moderated by the time frame of brand communities. In the long-term WCBGs, a significant difference exists between ERPIs and CRPIs, while such difference attenuates or even disappears in short-term WCBGs. Practical implications When using red packets as an engagement strategy, brand managers should be alert to their potential negative influence. Specifically, in short-term brand communities, ERPIs enable managers to acquire commercial returns without hurting brand attitude. In long-term brand communities, managers are advised to implement CRPIs to foster a positive brand attitude. Originality/value This study investigates red packet interactions in brand communities, which have been widespread but unexplored. The results expand the literature by addressing the undermining effect of ERPI and the moderating effect of the time frame.

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Adult attachment and profile images on Chinese social networking sites: A comparative analysis of Sina Weibo and WeChat

Cited by 29 publications

References 38 publications

An Online Acquaintance Community: The Emergence of Chinese Virtual Civility

An Online Acquaintance Community: The Emergence of Chinese Virtual Civility

Re-domesticating social media when it becomes disruptive: Evidence from China’s “super app” WeChat

The red packet interaction and brand attitude in the brand communities on WeChat

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