2013
DOI: 10.1016/j.tre.2012.10.003
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Adoption and loyalty toward low cost carriers: The case of Taipei–Singapore passengers

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Cited by 66 publications
(53 citation statements)
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References 18 publications
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“…Passenger loyalty is fundamental to any airline aiming to maintain a stable market share and revenue stream (Chang and Hung, 2013), particularly in a turbulent market. The competitive landscape of the global airline industry has been in a constant change in recent years, with a rapid growth of low cost carriers and high-speed railways, rising fuel costs, fluctuating demand, and tighter security, safety and quality requirements.…”
Section: Introductionmentioning
confidence: 99%
See 1 more Smart Citation
“…Passenger loyalty is fundamental to any airline aiming to maintain a stable market share and revenue stream (Chang and Hung, 2013), particularly in a turbulent market. The competitive landscape of the global airline industry has been in a constant change in recent years, with a rapid growth of low cost carriers and high-speed railways, rising fuel costs, fluctuating demand, and tighter security, safety and quality requirements.…”
Section: Introductionmentioning
confidence: 99%
“…However, research into factors driving passenger loyalty is still at its early stage, and findings so far have been inconclusive. A recent exploratory research by Chang and Hung (2013) examined passenger loyalty towards low cost carriers, yet the factors that drive business travelers' loyalty towards full-service airlines still remain underexplored.…”
Section: Introductionmentioning
confidence: 99%
“…The LCCs often operate services from secondary airports (Chang, Hung 2013;Francis et al 2006). LCCs often commence their services from secondary airports, which are normally located farther from the main urban area than primary airports.…”
Section: Low Cost Carrier Business Modelmentioning
confidence: 99%
“…Service failure has several antecedents on which the said service can fail, and it is paramount for the marketers to diagnose the cause of service failure for a successful prognosis of offering appropriate remedies. When dissatisfaction with the service encounter occurs, consumers are likely to complain, leave, switch, and/or engage in negative word of mouth and other damaging activities towards the organization, thus negatively impacting overall profitability, consumer commitment and loyalty (Bitner, Brown, & Meuter, 2000;Lee & Park, 2010;Chang & Huang, 2013;Wen & Chi 2013). TARP (1979) study found that problematic experiences reduce consumer loyalty across all industries by fifteen to thirty percent.…”
Section: Introductionmentioning
confidence: 99%