“…Service failure has several antecedents on which the said service can fail, and it is paramount for the marketers to diagnose the cause of service failure for a successful prognosis of offering appropriate remedies. When dissatisfaction with the service encounter occurs, consumers are likely to complain, leave, switch, and/or engage in negative word of mouth and other damaging activities towards the organization, thus negatively impacting overall profitability, consumer commitment and loyalty (Bitner, Brown, & Meuter, 2000;Lee & Park, 2010;Chang & Huang, 2013;Wen & Chi 2013). TARP (1979) study found that problematic experiences reduce consumer loyalty across all industries by fifteen to thirty percent.…”