“…The role of cue reactivity in the maintenance of substance-related and addictive disorders is well-recognized, as its different forms, including cue-induced craving, attentional biases, and neural reactivity to addiction-related cues, have been found to predict treatment outcome, duration of abstinence, and relapse [2,7,8]. However, it remains unclear whether cue reactivity observed in addictive disorders is primarily a consequence of the powerful cue-reward associations established in the course of the addition process, or if a pre-existing trait-like propensity to forming, or being influenced by, cue-reward associations may facilitate this process, as some initial evidence suggests [9,10].…”