Acculturaton to the global consumer culture: Scale development and research paradigm

Cleveland, Mark; Laroche, Michel

doi:10.1016/j.jbusres.2006.11.006

Cited by 442 publications

(499 citation statements)

References 44 publications

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“…Many researchers argue that while increasing globalization increases partnerships between countries it also reduces the homogeneous quality of consumer behavior within countries (Cleveland & Laroche, 2007). In recent times, consumers have gained access to new and powerful tools.…”

Section: Introductionmentioning

confidence: 99%

A Study of Clothing Purchasing Behavior By Gender with Respect to Fashion and Brand Awareness

Koca

Koç

2016

ESJ

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It has been suggested that male and female consumers demonstrate considerably different approaches in their decision-making and purchasing behavior when shopping for clothing for a variety of different reasons. For this reason, this study is centered on determining the degree to which gender affects the purchasing behavior of consumers buying fashion items and on determining what the differences between male and female consumer clothing purchasing behavior might be. The sample group for this study, which aims to identify the differences between male and female consumers from a gender perspective by examining their purchasing behavior with respect to fashion and brand awareness, was made up of 382 consumers chosen at random. The data used in this study were collected using a scaling tool made up of 29 questions devised by the researchers. The gathered data were then analyzed using the Social Sciences Statistics Packet (SPSS 17). As a result of this study it was determined that male and female consumers do have different perceptions and preferences with respect to fashion and brand awareness in their clothing purchasing behavior, that demographic characteristics were influential in purchasing clothing, and that women were more influenced by fashion while men were more influenced by brand name.

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Section: Introductionmentioning

confidence: 99%

A Study of Clothing Purchasing Behavior By Gender with Respect to Fashion and Brand Awareness

Koca

Koç

2016

ESJ

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“…Despite boundaries are dissolving across different cultures and economies (Ger, 1999), which emerges a homogeneous global consumer culture (Cleveland & Laroche, 2007); globalization also empowers national identities (Ger, 1999). This creates different consumer behaviours in different countries, especially in service sectors where relationship is an important part of the value provided by the companies.…”

Section: A Proposed Model For Service Switching and Discussionmentioning

confidence: 99%

Electricity Supplier Switching: A Conceptual Model Based on Migration Theory

Kilic¹

2015

Pressacademia

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Electricity sector liberalization is moving forward with the purpose of efficiency, better customer service, and lower prices; however it has not fully succeeded yet, neither in Europe nor in the rest of the world. While service provider switching is an indicator of successful liberalization, it also means customer loss and acquisition from the electricity suppliers' point of view. Therefore, it has a significant importance for both the market regulator and market participants including customers and suppliers, making it a concept that should be understood thoroughly. This paper aims to build a conceptual model of electricity supplier switching behavior to be tested for a relatively neglected customer segment in the business to business market [B2B]: small and medium enterprises [SME]s. The model can also be used for business to consumer [B2C] segment because of the similar behaviors of small organizations and individuals. The model proposed in this study is mainly based on the study of Bansal et al. (2005) who adopt push, pull, and moorings [PPM] migration model to switching, using the similarities between human migration and customer switching. An extensive literature research is conducted to support and contribute to the existing PPM model and to have an extended version of it.

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“…From a marketing perspective, a consumer's self-view is relevant to a brand's positioning strategy as people tend to develop attitudes and behaviors that enable them to reinforce their self-view, while marketers can cater towards consumer needs with their brands (Westjohn et al 2012). Specifically, marketing scholars offer evidence that consumers embracing global cultural values (e.g., openness towards foreign products, interest in languages) develop a global identity and react positively to brand positioning strategies that reflect values associated with a global culture (Cleveland and Laroche 2007;Zhang and Khare 2009). …”

Section: Global Culture and The Self-conceptmentioning

confidence: 99%

The self-concept life cycle and brand perceptions: An interdisciplinary perspective

González-Jiménez

2017

AMS Rev

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Consumer research has paid scant attention to the full spectrum of a consumer's self-concept life cycle and its subsequent impact on brand attitude. This article presents a conceptual framework that provides the foundation for future research on how the self-concept, across its full life cycle, impacts brand attitude. The article considers the development of the self-concept from childhood to late adulthood, and integrates findings from various disciplines into a comprehensive framework. The factors in the framework affecting the self-concept are global culture, life events, as well as cognitive and desired age. The article offers six propositions to guide future research and encourage more interdisciplinary work, as well as guiding the application of a broader perspective in terms of the self-concept's full life-span. Moreover, the article also presents methodological and managerial implications on how to use branding approaches that target specific consumer segments according to their self-concepts' life cycle.

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Acculturaton to the global consumer culture: Scale development and research paradigm

Cited by 442 publications

References 44 publications

A Study of Clothing Purchasing Behavior By Gender with Respect to Fashion and Brand Awareness

A Study of Clothing Purchasing Behavior By Gender with Respect to Fashion and Brand Awareness

Electricity Supplier Switching: A Conceptual Model Based on Migration Theory

The self-concept life cycle and brand perceptions: An interdisciplinary perspective

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