Access to the luxury brand myth in pop-up stores: A netnographic and semiotic analysis

Lassus, Christel de; Freire, Naïade Anido

doi:10.1016/j.jretconser.2013.08.005

Cited by 69 publications

(83 citation statements)

References 44 publications

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“…To our knowledge, despite ample research into luxury retail environments and strategies (Dion and Arnould ; Klein et al . ; Lassus and Freire ), there is no research on how luxury retailing can incorporate sustainability into the brand experience: a significant research gap. Further, despite the rise in popularity of luxury experiences, such as travel (Ahn and Pearce ) and gastronomy (Hartmann et al .…”

Section: Research Streamsmentioning

confidence: 99%

“…Engaging in sustainable retail environments may be one way of differentiating luxury stores and engaging with consumers more deeply about sustainability. To our knowledge, despite ample research into luxury retail environments and strategies (Dion and Arnould 2011;Klein et al 2016;Lassus and Freire 2014), there is no research on how luxury retailing can incorporate sustainability into the brand experience: a significant research gap. Further, despite the rise in popularity of luxury experiences, such as travel (Ahn and Pearce 2013) and gastronomy (Hartmann et al 2016), limited research has been conducted into its relationship with sustainability.…”

Section: International and Cross-cultural Issuesmentioning

confidence: 99%

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Sustainable Luxury Marketing: A Synthesis and Research Agenda

Athwal

Wells

Carrigan

et al. 2019

Int J Management Reviews

183

141

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Sustainability has become a pervasive issue for the luxury sector, gaining traction with brand managers, scholars, policy‐makers, the media, and academia. The purpose of this paper is to examine the state of sustainable luxury research in marketing and consumer behaviour by critically reviewing and synthesizing the growing but fragmented body of scholarly work on sustainable‐luxury marketing. The paper critically assesses where, how and by whom research on sustainable luxury is being conducted, and it identifies gaps for future investigation. The paper reviews research published between 2007 and 2018 within major peer‐reviewed English‐language scholarly publications in business, marketing, ethics, fashion, food and tourism journals. The research is identified using the keywords sustainable luxury, green luxury, eco‐luxury and organic luxury. Three core themes emerge from this review: (1) consumer concerns and practices; (2) organizational concerns and practices; and (3) international and cross‐cultural issues. The review confirms that research on sustainable luxury is significantly underdeveloped. This paper provides the first critical and comprehensive assessment and categorization of the emergent literature streams on sustainable luxury. The authors argue for a broader, deeper and more critical research agenda on the relationship between sustainability and luxury. Potential avenues for future research on sustainable luxury are proposed, with calls for theoretical and cross‐cultural reflections that tackle broader systemic and institutional issues within the field.

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Section: Research Streamsmentioning

confidence: 99%

Section: International and Cross-cultural Issuesmentioning

confidence: 99%

Sustainable Luxury Marketing: A Synthesis and Research Agenda

Athwal

Wells

Carrigan

et al. 2019

Int J Management Reviews

183

141

View full text Add to dashboard Cite

show abstract

“…A manifestation of retail temporality, pop-up retail is particularly relevant for fashion brands and luxury brands' contexts where brand experience is particularly important and must be transmitted through all operating channels (Warnaby et al, 2015;De Lassus & Freire, 2014). To this end, pop-up activities may occur within flagship stores, which are used to create memorable, and sometimes spectacular, branded experiences (Kent, 2009).…”

Section: Pop-up Storesmentioning

confidence: 99%

A Review of Consumer-Facing Digital Technologies Across Different Types of Fashion Store Formats

Bonetti

Perry

2017

Advances in Business Information Systems and Analytics

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Several current trends in the fashion retail and marketing landscape are associated with the ongoing digital revolution, including the increasing tendency for fashion retailers to adopt consumer-facing digital technologies across their online and physical store formats. Such technology helps improve the store environment by conferring a more engaging and stimulating shopping experience for consumers. This chapter provides a review of existing literature, supported by relevant industry reports and current examples from key players in the fashion retail sector, to provide a comprehensive analysis of different types of consumer-facing digital technology in various fashion store formats and how they impact on the overall shopping experience. The authors review a number of technologies including interactive touchscreens, RFID tags, beacon technology, magic mirrors and mobile apps, and consider how they are implemented in online stores, digitally enhanced stores, brand stores and pop-up stores in the fashion sector.

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“…Because this gender specificity predominance, we analyze here two luxury's advertising campaigns devoted to women consumers. In general, women search for conspicuousness, uniqueness, quality, hedonic value and extended self-value (De Lassus & Anido Freire, 2013;Vigneron & Johnson, 2004) buying luxury products.…”

Section: The Luxury Parent Houses Products and Customersmentioning

confidence: 99%

“…Women appraise worth many aspects when purchasing luxury products, which confer luxury values to their owners, namely quality, uniqueness, exclusivity (Catry, 2003), prestige (Vigneron & Johnson, 1999), conspicuousness, status and social value (De Lassus & Anido Freire, 2013). These considerations are in agreement with the conclusions of the annual Luxury Trend Report (IFOP, 2012), made among luxury professionals, that reveals authenticity (87%) as the first consumer expectations in the luxury sector, followed by pleasure (77%), emotion (72%), confidence (67%), originality (57%), aesthetics (52%) and sophistication (36%).…”

Section: Techniques Of Luxury Advertisingmentioning

confidence: 99%

Access to the luxury brand myth in pop-up stores: A netnographic and semiotic analysis

Cited by 69 publications

References 44 publications

Sustainable Luxury Marketing: A Synthesis and Research Agenda

Sustainable Luxury Marketing: A Synthesis and Research Agenda

A Review of Consumer-Facing Digital Technologies Across Different Types of Fashion Store Formats

When luxury advertising adds the identitary values of luxury: A semiotic analysis

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