Academic Search Engine Optimization (<scp>ASEO</scp>)

Beel, Joeran; Gipp, Béla; Wilde, Erik

doi:10.3138/jsp.41.2.176

Cited by 108 publications

(54 citation statements)

References 21 publications

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“…Hence, we chose to make our search in Google Scholar (http://scholar.google.com). This search engine has a broader coverage of publication channels (Beel et al, 2010) and specific fields, for example within the social sciences (Harzing, 2013) and marketing (Soutar and Murphy, 2009), than do academic search engines such as Scopus (http://www.elsevier.com/online-tools/scopus) and Web of Knowledge (WoK; http://wokinfo.com).…”

Section: Search and Analysismentioning

confidence: 99%

Customer journeys: a systematic literature review

Følstad

Kvale

2018

JSTP

255

188

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Purpose -Customer journeys has become an increasingly important topic in service management and design. The study reviews customer journey terminology and approaches within the research literature prior to 2013, mainly from the fields of design, management, and marketing.Design/methodology/approach -The study was conducted as a systematic literature review.Searches in Google Scholar, Scopus, Web of Knowledge, ACM Digital Library, and ScienceDirect identified 45 papers for analysis. The papers were analysed with respect to customer journey terminology and approaches, the relation to customer experience, the referenced background, and the use of visualizations.Findings -Across the reviewed literature, customer journeys are described not only as a means to take the viewpoint of the customer, but also to reach insight into their experiences. A rich and at times incoherent customer journey terminology is analysed and discussed, as are two emerging customer journey approaches: customer journey mapping (analysis of a service process "as is") and customer journey proposition (generative activities leading towards a possible service "to be"). Research limitations/implications -The review is limited to analysing and making claims on research papers that explicitly apply the term customer journey. In most of the reviewed papers, customer journeys are not the main object of interest but are discussed as one of several topics.Practical implications -A nuanced discussion of customer journey terminology and approaches is provided, supporting the practical application of a customer journey perspective.Originality/value -The review contributes a needed common basis for future customer journey research and practice.

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Section: Search and Analysismentioning

confidence: 99%

Customer journeys: a systematic literature review

Følstad

Kvale

2018

JSTP

255

188

View full text Add to dashboard Cite

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“…Several bibliometric studies highlighted that citation counts are a function of many factors besides the scientific quality (Bornmann et al 2012), length of paper (Abt andGarfield 2002), visibility (Ale Ebrahim et al 2014), optimize scholarly literature for academic search engines (Beel, Gipp, and Wilde 2010), add the name of study in the title of all publications (Farhadi, Salehi, Embi, et al 2013), gross domestic product (GDP) (Gholizadeh et al 2014), number of authors (Krause 2009), self-archiving (Gargouri et al 2010 considered. The association between the number of references (independent variable) and time cited per year (dependent variable) of highly cited review papers investigated with linear and nonlinear models.…”

Section: Introductionmentioning

confidence: 99%

Does a Long Reference List Guarantee More Citations? Analysis of Malaysian Highly Cited and Review Papers

Ebrahim

Ebrahimian²,

Mousavi

et al. 2015

IJMSBA

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Earlier publications have shown that the number of references as well as the number of received citations are field-dependent. Consequently, a long reference list may lead to more citations. The purpose of this article is to study the concrete relationship between number of references and citation counts. This article tries to find an answer for the concrete case of Malaysian highly cited papers and Malaysian review papers. Malaysian paper is a paper with at least one Malaysian affilation. A total of 2466 papers consisting of two sets, namely 1966 review papers and 500 highly-cited articles, are studied. The statistical analysis shows that an increase in the number of references leads to a slight increase in the number of citations. Yet, this increase is not statistically significant. Therefore, a researcher should not try to increase the number of received citations by artificially increasing the number of references.

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“…These trends will require increased usage of SEO. Certain rapid technological development may require another kind of SEO or it will be replaced by another type of technology, perhaps Watson, cognitive technology that processes information in a way that a human brain resonates [8] and which understands natural languages and generates hypotheses based on evidence and learning. According to initial clarifications, Watson is "smart" in three ways: by learning from its customers, from previous interactions and by generating new information.…”

Section: Fig 11mentioning

confidence: 99%

“…In the beginning, companies offered their manuals for SEO and "marketing in digital era" [2,3,4,7]. Some of the researches were focused on SEO strategies [8,5,9,10] and the others on SEO algorithms analysis [10][11][12][13]. Many of researches see SEO as a tool in the business world [2].…”

Section: Related Workmentioning

confidence: 99%

Search Engine Optimization on PHP based web pages in practice

Savoska¹,

Naka²,

Manevska³

et al. 2016

ERSICT

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Abstract. SEO is a symbiosis of arts and science. The art's aspect of optimization requests dynamics, creativity and intuition in order to improve the searching rankings. The searching algorithms are too complex to make backward engineering to each aspect of them. Therefore, some scientific aspects have been included such as assumptions, notices, drawing conclusions and achieving multiplicative results as SEO functions. Ability to connect the users with the service or goods supplier is, probably the most significant and the most valuable skill placed on the Internet. In this paper we share our experience of using techniques and methods for improvements of SEO results through a practical example. Some important factors for rising of the rankings of web pages and SEO methodologies of "white and grey" hat, used to increase the ranking of the targeted web sites, have also been presented.

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Academic Search Engine Optimization (ASEO)

Cited by 108 publications

References 21 publications

Customer journeys: a systematic literature review

Customer journeys: a systematic literature review

Does a Long Reference List Guarantee More Citations? Analysis of Malaysian Highly Cited and Review Papers

Search Engine Optimization on PHP based web pages in practice

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