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Cited by 65 publications
(58 citation statements)
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References 66 publications
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“…According to the authors' approach, other studies describe the attributes of co-creation from activities' perspective (Gebauer, Johnson & Enquist, 2010), the customer (Tynan, McKechnie & Chhuon, 2010), capability (Fujioka, 2009), experience (Gentile, Spiller & Noci, 2007;Prahalad & Ramaswamy, 2004), the roles (Andreu, Sánchez & Mele, 2010;Grönroos, 2008), service (Vargo, Maglio & Akaka, 2008), and the value (Ueda, Takenaka & Fujita, 2008). Durugbo & Pawar (2014) developed a unified model of cocreation that integrates the functions of a supplier and consumers' involvement based on existing value-in-exchange and value-in-use and in order to select co-creation techniques.…”
Section: Introductionmentioning
confidence: 99%
“…According to the authors' approach, other studies describe the attributes of co-creation from activities' perspective (Gebauer, Johnson & Enquist, 2010), the customer (Tynan, McKechnie & Chhuon, 2010), capability (Fujioka, 2009), experience (Gentile, Spiller & Noci, 2007;Prahalad & Ramaswamy, 2004), the roles (Andreu, Sánchez & Mele, 2010;Grönroos, 2008), service (Vargo, Maglio & Akaka, 2008), and the value (Ueda, Takenaka & Fujita, 2008). Durugbo & Pawar (2014) developed a unified model of cocreation that integrates the functions of a supplier and consumers' involvement based on existing value-in-exchange and value-in-use and in order to select co-creation techniques.…”
Section: Introductionmentioning
confidence: 99%
“…As highlighted by Durugbo and Pawar [12], scholars have not concentrated on building and implementing co-creation processes able to provide radical transparency, continuous improvement and sustainability, even if their need is clear, and as highlighted by Ramaswamy and Ozcan [8] (pp. 161-162) by stating that: "traditional quality management principles do not go away"; they just need reinterpretation.…”
Section: Value Co-creation and Sustainabilitymentioning
confidence: 99%
“…The model used considers three building blocks ("co-creation involvement strategy", "co-creation technique selection" and "co-creation dialogue"), which the authors will combine with the individual experience space of the value co-creation approach and the role of engagement platforms which are the locus of value co-creation. The proposed model, unlike that of Durugbo and Pawar [12], also considers that "co-creation is both the means and the end, in a continuous cycle" [87] (p. 29), and therefore, the value captured by participating individuals would nurture the following co-creation processes in a never ending cycle.…”
Section: Csfs Of Integrated Management Systemsmentioning
confidence: 99%
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“…Algunos autores defienden que la cocreación está presente en todos aquellos aspectos colectivos de algunos proyectos (Durugbo y Pawar, 2014), y se considera el resultado final de diferentes acciones sobre un mismo producto u obra que tiene el fin de innovar. Según Banks y Potts (2010), la cocreación fomenta la generación de valores, tanto en un aspecto cultural como en un aspecto económico.…”
Section: Cocreación Y Diseñounclassified