We present the discovery of ASASSN-18jd (AT 2018bcb), a luminous optical/UV/Xray transient located in the nucleus of the galaxy 2MASX J22434289-1659083 at z = 0.1192. Swift UVOT photometry shows the UV SED of the transient to be well modeled by a slowly shrinking blackbody with temperature T ∼ 2.5 × 10 4 K, a maximum observed luminosity of L max = 4.5 +0.6 −0.3 ×10 44 erg s −1 , and a total radiated energy of E = 9.6 +1.1 −0.6 × 10 51 erg. X-ray data from Swift XRT and XMM-Newton show a transient, variable X-ray flux with blackbody and power-law components. Optical spectra show strong, roughly constant broad Balmer emission as well as transient features attributable to He ii, N iii-v, O iii, and coronal Fe. While ASASSN-18jd shares similarities with Tidal Disruption Events (TDEs), it is also similar to the "rapid turn-on" events seen in quiescent galaxies and in faint Active Galactic Nuclei (AGNs).