A transformational outreach program for an academic health sciences library: Looking beyond research institutions

Characterizing University Library Use of Social Media: A Case Study of Twitter and Facebook from Australia

“…The different functions and affordances that Twitter and Facebook offer libraries necessitate good coordination of the two tools to ensure that they are used efficiently (Chen et al, 2012). Libraries have found value in strategically linking their Twitter and Facebook posts to increase the total reach of their social media messages (Thornton, 2012), and it is possible to configure Twitter and Facebook to automatically route updates in one system to the other, and this has been reported as useful for libraries that use both systems concurrently (Saylor, Schnitzer, Allee, & Blumenthal, 2011).…”

“…Research on the use of social media by higher education institutions in general is still limited, and evaluation of the impact of social media activities is not straightforward (Culnan et al, 2010), as few benchmarks exist and relationships between activity and outcomes are indirect (Busch, 2011). A range of research methodologies are reported in the literature investigating library use of social media, including: literature reviews (Dickson & Holley, 2010;Joint, 2010;Mallon, 2012), descriptive case studies (Aziz et al, 2010;Mawhinney, 2010;Morrow, 2010;Rees & Hopkins, 2009;Saylor et al, 2011;Walstrum et al, 2011), stakeholder interviews (Corrall & Roberts, 2012;Nguyen et al, 2012), harvesting descriptive statistics from sites (Aharony, 2012;Collins & Quan-Haase, 2012;Harinarayana & Raju, 2010;Mahmood & Richardson, 2011;Thornton, 2012), stakeholder surveys (Kim & Abbas, 2010;Lin & Ranjit, 2012;Salisbury et al, 2012;Wakeham, Roberts, Shelley, & Wells, 2012), and analysis of social media message content (Aharony, 2012;Chen et al, 2012;Chiu & Lin, 2012;Colburn & Haines, 2012;Phillips, 2011). Another approach to evaluation is network analysis (Culnan et al, 2010).…”

Teaching high school students to use online consumer health resources on mobile phones: outcome of a pilot project in Oyo State, Nigeria

“…Libraries have created educational programs, materials, online tutorials, and tool kits for health workers [23–25]; partnered with health and community organizations; and used innovative methods to reach their clients such as aged or underserved populations, health care professionals, students, patients, and the general public [21]. Libraries have also collaborated with other organizations to promote CHI literacy by targeting different populations, including adolescents [22–27].…”