2019
DOI: 10.1016/j.jrurstud.2018.12.013
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A survey of communication media preferred by smallholder farmers in the Gweru District of Zimbabwe

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Cited by 9 publications
(5 citation statements)
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“…Investing in communication within agriculture increases farmer empowerment (Faqih and Aisyah 2016). Agricultural communication prioritized is only a stimulus for the adoption of technologies, and not a complete means of change (Balamatti and Biradar 2016;Moyo and Salawu 2018); thus, communication is essential in building farmer knowledge. In Zimbabwe, the Agricultural, Technical, and Extension Services (AGRITEX) is responsible for government to farmer communication, while the Department of Veterinary and Extension Services (DVS) is responsible for communication on animal production (Sungirai et al 2015).…”
Section: Farmer Knowledgementioning
confidence: 99%
“…Investing in communication within agriculture increases farmer empowerment (Faqih and Aisyah 2016). Agricultural communication prioritized is only a stimulus for the adoption of technologies, and not a complete means of change (Balamatti and Biradar 2016;Moyo and Salawu 2018); thus, communication is essential in building farmer knowledge. In Zimbabwe, the Agricultural, Technical, and Extension Services (AGRITEX) is responsible for government to farmer communication, while the Department of Veterinary and Extension Services (DVS) is responsible for communication on animal production (Sungirai et al 2015).…”
Section: Farmer Knowledgementioning
confidence: 99%
“…Program-program Pekka FM didesain dari Pekka Nasional, dan disosialisasikan sampai ke tingkat daerah. Pekka pusat mengembangkan media komunikasi yang efektif dan sesuai dengan kebutuihan dikarenakan tidak ada satu media pun yang dapat dianggap sebagai yang terbaik dalam komunikasi, sehingga perlu dipromosikan media komunikasi yang efektif untuk meningkatkan luaran (Moyo & Salawu, 2019). Di tingkat nasional, media komunikasi difokuskan pada kegiatan dokumentasi dan publikasi yang dititikberatkan pada pembuatan video, foto dan buku terkait dengan kegiatan Pekka dan pengalaman personal para Perempuan Kepala Keluarga, sehingga di tingkat daerah dikembangkan radio komunitas tersebut.…”
Section: Pendahuluanunclassified
“…Further, the internet of thing minimizing human effort, saving time, increasing yield and profit. The media preference of farmers is motivating and engaging media like practical demonstration or television, then mobile phones due to its convenience, and books for details (Moyo & Salawu, 2019).…”
Section: Communication Networkmentioning
confidence: 99%