A Study on Consumer Buying Behaviour on Instant Food Products in Erode and Salem Cities

Jafersadhiq, A.; Mahadevan, A.

doi:10.5958/2249-7315.2016.01246.6

Cited by 2 publications

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“…The study found that the three squirrels' marketing strategy problems mainly include imperfect product system, chaotic prices and lack of advantages, high cost of online channels, and non-standardized promotion. According to the results of qualitative and quantitative analysis, it is proposed to strengthen product innovation and quality prevention and control [7] , deepen homogeneous pricing and combination pricing, steadily promote omni-channel construction, and adopt personalized sales promotion optimization suggestions.…”

Section: Discussionmentioning

confidence: 99%

Marketing Dilemma and Countermeasures of Leisure Food Under Mobile Internet -- A Case Study of Three Squirrels in E-Commerce Enterprises

Liu¹,

Du²,

He³

2023

2022 2nd International Conference on Management Science and Software Engineering (ICMSSE 2022)

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Driven by digitalization and consumption upgrades, consumers who are keen on mobile shopping continue to increase their demand for leisure food, which are becoming more personalized and diversified. The study selects three squirrels in e-commerce enterprises as the case study objects, comprehensively uses the qualitative analysis method based on Python and Nvivo, and the questionnaire survey method based on SPSS, etc., to analyze their marketing environment and current situation under the mobile Internet, and points out their marketing strategy problems and solutions. The countermeasures are expected to provide reference for the improvement of the marketing strategy of the three squirrels and the healthy development of the leisure food industry.

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Section: Discussionmentioning

confidence: 99%

Marketing Dilemma and Countermeasures of Leisure Food Under Mobile Internet -- A Case Study of Three Squirrels in E-Commerce Enterprises

Liu¹,

Du²,

He³

2023

2022 2nd International Conference on Management Science and Software Engineering (ICMSSE 2022)

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“…Hence, they prefer pre-cut vegetables and readyto-cook instant foods over frozen food products based on health benefits. They prefer instant foods, mostly when a quick meal needs to be prepared [6].…”

Section: Literature Reviewmentioning

confidence: 99%

Consumer Behavior and Emotional Satisfaction: Ready-To-Cook Food Products in India

Ganapathiraju¹,

Fernandes²

2022

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In this paper, we are trying to understand the consumer behavior on the Ready-to-cook (RTC) food products that belong to the sector of convenience food products. In India, the consumption of ready-to-cook products increased drastically after urbanization. According to the Indian RTC Market Outlook, the total market of ready-to-cook food products is expected to grow with a CAGR of more than 18% by the end of 2024. A survey has been conducted among the different age groups of people to understand their interests and critical factors, leading to their behavior patterns in buying and consuming ready-to-cook food products. The analysis of the collected data is conducted in Excel and R for an in-depth understanding. Two models are run on R to predict the significant factors in customers’ satisfaction level regarding ready-to-cook food products. The first model predicts that store and availability are significant at a 90% confidence interval. In contrast, consumption, quality, and discounts are significant at a 95% confidence interval according to consumers’ satisfaction levels concerning ready-to-cook food products. The second model predicts that store and packaging are significant at a 90% confidence interval. In contrast, consumption, taste, and discounts are significant at a 95% confidence interval according to consumers’ satisfaction levels in buying a particular brand in ready-to-cook food products. This study focuses on consumption patterns of ready-to-cook food products concerning the consumers of different professions, different income levels, different age groups, etc.

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A Study on Consumer Buying Behaviour on Instant Food Products in Erode and Salem Cities

Cited by 2 publications

References 0 publications

Marketing Dilemma and Countermeasures of Leisure Food Under Mobile Internet -- A Case Study of Three Squirrels in E-Commerce Enterprises

Marketing Dilemma and Countermeasures of Leisure Food Under Mobile Internet -- A Case Study of Three Squirrels in E-Commerce Enterprises

Consumer Behavior and Emotional Satisfaction: Ready-To-Cook Food Products in India

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