A Socio-Economic Survey for Understanding Self-Perceived Effectiveness of Persuasive Strategies Towards Energy Efficiency in Tertiary Buildings

Papageorgiou, Dimitris; Casado-Mansilla, Diego; Tsolakis, Apostolos C.; Borges, Cruz E.; López-de-Ipiña, Diego; Kamara-Esteban, Oihane; Sánchez-Corcuera, Rubén; Moschos, Ioannis; Irizar-Arrieta, Ane; Krinidis, Stelios; Zacharaki, Angeliki; Ávila, J. M.; Tzovaras, Dimitrios

doi:10.1109/smartworld-uic-atc-scalcom-iop-sci.2019.00321

Cited by 4 publications

(3 citation statements)

References 29 publications

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“…the survey design, dataset collection and persuasion principle definition. Most of this background information has been detailed in [14,29], so in this paper, only an overview is presented for the sake of understanding the presented methodology. Through the GreenSoul project's activities, a detailed analysis of the human factors that affect energy efficiency-related decisions was performed, leading to various behavioural models that can be used as core components of the ICT interventions for raising awareness and affecting user actions.…”

Section: Methodsmentioning

confidence: 99%

A cascading model for nudging employees towards energy-efficient behaviour in tertiary buildings

Kalamaras,

Sánchez-Corcuera,

Casado-Mansilla

et al. 2024

PLoS ONE

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Energy-related occupant behaviour in the built environment is considered crucial when aiming towards Energy Efficiency (EE), especially given the notion that people are most often unaware and disengaged regarding the impacts of energy-consuming habits. In order to affect such energy-related behaviour, various approaches have been employed, being the most common the provision of recommendations towards more energy-efficient actions. In this work, the authors extend prior research findings in an effort to automatically identify the optimal Persuasion Strategy (PS), out of ten pre-selected by experts, tailored to a user (i.e., the context to trigger a message, allocate a task or providing cues to enact an action). This process aims to successfully influence the employees’ decisions about EE in tertiary buildings. The framework presented in this study utilizes cultural traits and socio-economic information. It is based on one of the largest survey datasets on this subject, comprising responses from 743 users collected through an online survey in four countries across Europe (Spain, Greece, Austria and the UK). The resulting framework was designed as a cascade of sequential data-driven prediction models. The first step employs a particular case of matrix factorisation to rank the ten PP in terms of preference for each user, followed by a random forest regression model that uses these rankings as a filtering step to compute scores for each PP and conclude with the best selection for each user. An ex-post assessment of the individual steps and the combined ensemble revealed increased accuracy over baseline non-personalised methods. Furthermore, the analysis also sheds light on important user characteristics to take into account for future interventions related to EE and the most effective persuasion strategies to adopt based on user data. Discussion and implications of the reported results are provided in the text regarding the flourishing field of personalisation to motivate pro-environmental behaviour change in tertiary buildings.

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Section: Methodsmentioning

confidence: 99%

A cascading model for nudging employees towards energy-efficient behaviour in tertiary buildings

Kalamaras,

Sánchez-Corcuera,

Casado-Mansilla

et al. 2024

PLoS ONE

Self Cite

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“…The PRE-pilot full four sections are briefly explained in the following sections. A more elaborated description is provided in [24].…”

Section: Survey Design and Deliverymentioning

confidence: 99%

“…As the PRE-pilot descriptive analysis has been described thoroughly in [24], the comparative analysis of the two surveys is presented next highlighting the most interesting aspects identified in both timeframes.…”

Section: Descriptive Analysis: Pre Vs Postmentioning

confidence: 99%

Socio-Economic Effect on ICT-Based Persuasive Interventions Towards Energy Efficiency in Tertiary Buildings

et al. 2020

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Occupants of tertiary environments rarely care about their energy consumption. This fact is even more accentuated in cases of buildings of public use. Such unawareness has been identified by many scholars as one of the main untapped opportunities with high energy saving potential in terms of cost-effectiveness. Towards that direction, there have been numerous studies exploring energy-related behaviour and the impact that our daily actions have on energy efficiency, demand response and flexibility of power systems. Nevertheless, there are still certain aspects that remain controversial and unidentified, especially in terms of socio-economic characteristics of the occupants with regards to bespoke tailored motivational and awareness-based campaigns. The presented work introduces a two-step survey, publicly available through Zenodo repository that covers social, economic, behavioural and demographic factors. The survey analysis aims to fully depict the drivers that affect occupant energy-related behaviour at tertiary buildings and the barriers which may hinder green actions. Moreover, the survey reports evidence on respondents’ self-assessment of fifteen known principles of persuasion intended to motivate them to behave pro-environmentally. The outcomes from the self-assessment help to shed light on understanding which of the Persuasive Principles may work better to nudge different user profiles towards doing greener actions at workplace. This study was conducted in four EU countries, six different cities and seven buildings, reaching more than three-hundred-and-fifty people. Specifically, a questionnaire was delivered before (PRE) and after (POST) a recommendation-based intervention towards pro-environmental behaviour through Information and Communication Technologies (ICT). The findings from the PRE-pilot stage were used to refine the POST-pilot survey (e.g., we removed some questions that did not add value to one or several research questions or dismissed the assessment of Persuasive Principles (PPs) which were of low value to respondents in the pre-pilot survey). Both surveys validate “Cause and Effect”, “Conditioning” and “Self-monitoring” as the top PPs for affecting energy-related behaviour in a workplace context. Among other results, the descriptive and prescriptive analysis reveals the association effects of specific barriers, pro-environmental intentions and confidence in technology on forming new pro-environmental behaviour. The results of this study intend to set the foundations for future interventions based on persuasion through ICT to reduce unnecessary energy consumption. Among all types of tertiary buildings, we emphasise on the validity of the results provided for buildings of public use.

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Persuade Me!: A User-Based Recommendation System Approach

Sánchez-Corcuera

Casado-Mansilla

Borges

et al. 2019

2019 IEEE SmartWorld, Ubiquitous Intelligence &Amp; Computing, Advanced &Amp; Trusted Computing, Scalable Computing &Amp; Commu

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A Socio-Economic Survey for Understanding Self-Perceived Effectiveness of Persuasive Strategies Towards Energy Efficiency in Tertiary Buildings

Cited by 4 publications

References 29 publications

A cascading model for nudging employees towards energy-efficient behaviour in tertiary buildings

A cascading model for nudging employees towards energy-efficient behaviour in tertiary buildings

Socio-Economic Effect on ICT-Based Persuasive Interventions Towards Energy Efficiency in Tertiary Buildings

Persuade Me!: A User-Based Recommendation System Approach

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