A Review of Non-fungible Tokens Applications in the Real-world and Metaverse

Far, Saeed Banaeian; Bamakan, Seyed Mojtaba Hosseini; Qu, Qiang; Jiang, Qingshan

doi:10.1016/j.procs.2022.11.238

Cited by 24 publications

(12 citation statements)

References 11 publications

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“…For the travel sector, offering NFT-based services to passengers by travel companies is a savvy approach that allows these companies to track passengers, gather and analyze customer data, and enhance service levels [58].…”

Section: Plos Onementioning

confidence: 99%

Tourism marketing in the metaverse: A systematic literature review, building blocks, and future research directions

Sánchez-Amboage,

Crespo-Pereira,

Membiela-Pollán

et al. 2024

PLoS ONE

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The aim of this research is to investigate tourist marketing within the embryonic context of the metaverse in order to comprehend the building blocks and the primary technologies employed in the sector. A systematic literature review (SLR) was conducted on 386 articles, with an overall qualitative approach that included 86 references, all of which dealt with the topic of the metaverse and had direct or potential implications for the tourism sector (hotels, restaurants, means of transport, leisure activities and destination itself). The articles are taken from: Science Direct, Taylor & Francis, Emerald, Springer and Google Scholar. The SLR was carried out according to the PRISMA search protocol. The results indicate the technologies that have been most thoroughly studied at the confluence of marketing, tourism, and the metaverse (AI, virtual reality, augmented reality, mixed reality, blockchain, tokens (NFTs) and digital twins). Moreover, they establish the foundational components of tourism marketing in the metaverse for the first time (tourism products, the metaverse as a distribution and branding channel for tourism and, tourist customer as protagonist). Finally, the study exposes research gaps and recommends future directions for exploration (monetization of products in the metaverse, promotion and marketing strategies in the metaverse, new profiles for marketing professionals, policy development that regulates commercial activity in the metaverse).

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Section: Plos Onementioning

confidence: 99%

Tourism marketing in the metaverse: A systematic literature review, building blocks, and future research directions

Sánchez-Amboage,

Crespo-Pereira,

Membiela-Pollán

et al. 2024

PLoS ONE

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“…Nonetheless, no quality-based exclusion was carried out. Journal TEC 5.5 0.5 6.0 [7] Journal TEC 6.0 0.5 6.5 [9] Journal MED, TEC 6.5 2 8.5 [17] Journal MED 4.5 2 6.5 [18] Journal TEC, APP 5.0 2 7 [19] Journal EDU 5.5 2 7.5 [20] Journal EDU, MED 6.0 1.5 7.5 [21] Journal TEC 7.5 2 9.5 [22] Journal TEC, APP 5.5 0.5 6.0 [23] Journal TEC 6.0 0.5 6.5…”

Section: B Quality Assessment Scorementioning

confidence: 99%

“…In his science fiction novel Snow Crash (1992), Neil Stephenson filed a lawsuit against this term [1]. It is a computer-generated world that integrates various new technologies such as 3D objects and graphics and is not controlled by a single authority [22]. Metaverse is the next generation internet that provides a digital world to human beings where they can experience alternative life.…”

Section: Introductionmentioning

confidence: 99%

The Potential of Metaverse Fundamentals, Technologies, and Applications: A Systematic Literature Review

Farooq,

Ishaq,

Shoaib

et al. 2023

IEEE Access

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Metaverse is a virtual world platform that enables users to create and explore 3D environments. Recently, this technology has gained traction due to its potential to revolutionize the way people interact and share information. This paper provides an overview of the current state of Metaverse technologies. It begins by introducing their core components and surveys recent research and development activities in the area. Next, the paper examines the potential applications of Metaverse technology in different domains, such as gaming, social networking, training, education, healthcare, and marketing. It then outlines the challenges and opportunities associated with the development and deployment of Metaverse technologies, including scalability, privacy, and security issues. Finally, the paper concludes with a discussion of the implications of Metaverse technologies for the future of digital communication and information sharing.

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“…This will make them more accessible to a broader audience. For example, tokenized real estate or art assets can be fractionalized, allowing people to invest in these assets with smaller amounts of money (Far et al , 2022).…”

Section: Literature Review and Research Hypothesismentioning

confidence: 99%

Does FinTech adoption increase the diffusion rate of digital financial inclusion? A study of the banking industry sector

Aloulou,

Grati,

Al-Qudah

et al. 2023

JFRA

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Purpose The purpose of this study is to discuss the United Arab Emirates’ (UAE) favorable attitude toward the financial sector’s digital transformation and the development of FinTech due to the rise of financial technology. FinTech blends innovation and technology to provide financial inclusion to stakeholders through various new products and services such metaverse and artificial intelligence. Design/methodology/approach A quantitative research approach was used to empirically validate the suggested research model by using 260 Emirates-based banking authorities and administrators’ data. Findings The findings indicate that FinTech adoption had a substantial impact on the competitiveness and performance of the UAE banking industry during COVID-19 times. The research indicates that adequate FinTech implementation and alignment with technology management directly influence the performance of the UAE’s banking sector in difficult times. Originality/value This study is critical because the UAE banking sector serves diverse nationalities, and its success is contingent on FinTech and its competitive edge.

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A Review of Non-fungible Tokens Applications in the Real-world and Metaverse

Cited by 24 publications

References 11 publications

Tourism marketing in the metaverse: A systematic literature review, building blocks, and future research directions

Tourism marketing in the metaverse: A systematic literature review, building blocks, and future research directions

The Potential of Metaverse Fundamentals, Technologies, and Applications: A Systematic Literature Review

Does FinTech adoption increase the diffusion rate of digital financial inclusion? A study of the banking industry sector

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