A Review of Impulse Buying Behavior

Muruganantham, G.; Bhakat, Ravi Shankar

doi:10.5539/ijms.v5n3p149

Cited by 125 publications

(82 citation statements)

References 60 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Researchers explored that the demographic factors income level, age, education, and gender of consumers influence on the impulse buying (Awan & Abbas, ). Bhakat and Muruganantham () said that the impulse buying influenced through external stimuli, internal stimuli, demographic sociocultural factors, situational, and product‐related factors. Store environment, product promotion, information about a product, general price level, and superiority also play a starring role in impulse buying (Moser, Schoenebeck, & Resnick, ).…”

Section: Introductionmentioning

confidence: 99%

Understanding the influence of corporate social responsibility practices on impulse buying

Hayat

Zhu

Zameer

et al. 2020

Corp Soc Responsibility Env

View full text Add to dashboard Cite

This objective of this study is to explore the influence of corporate social responsibility (CSR) on consumer's impulse buying behavior and to examine the most dominant practices for CSR which enforce to impulse buying. To check the relationship of CSR practices (environmental well-being, social well-being, and economic well-being) with impulse buying, a set of hypotheses developed. Using online survey method data has been collected. The valid replies (301 responses) were processed using, CFA and SEM methods. Results indicate that environmental well-being has a constructive relationship for trust which further leads to impulse buying and economic well-being has a positive significant association with impulse buying directly. However, the actions of social well-being having no impact on consumer's impulse buying behavior. By taking gender as a moderator, the actions of environmental well-being influence positively. No effect was found for social well-being, whereas economic well-being was partially supported. Further, theoretical and managerial implications were discussed. K E Y W O R D Sbrand, consumer, corporate social responsibility, firms, impulse buying

show abstract

Section: Introductionmentioning

confidence: 99%

Understanding the influence of corporate social responsibility practices on impulse buying

Hayat

Zhu

Zameer

et al. 2020

Corp Soc Responsibility Env

View full text Add to dashboard Cite

show abstract

“…Furthermore, a shopper is more likely to buy on impulse when the goal of the shopping trip is abstract (Bell et al, 2011), when the frequency of shopping is low (Kollat & Willet, 1976) and when the time spent in the store in high (Inman et al, 2009). Finally, impulse buying behavior depends on the quantity and quality of the space attributed to the category, on the display arrangement, in store communication, colors (Shankar & Muruganantham, 2013), store atmosphere, service, store layout and in store promotion (Fam, Merrilees, Richard, Josza, & Li, 2011). The promotional lever, in particular, is managed with the aim to drive the purchase decisions inside the store to products not planned before (unplanned purchases) in order to modify both the composition and the amount of the shopping (Abratt & Goodey, 1990).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

“…The main idea is that it is possible to influence consumers" behaviors and decisions inside the store. According to many researches, the type of the food category purchased (Inman, Winer & Ferraro, 2009), the features of the shopping trip (Kollat & Willet, 1967;Bell, Corsten, & Knox, 2011) and the characteristics of the point of sales (Inman et al, 2009;Shankar & Muruganantham, 2013) could shape shoppers" decisions and stimulate purchases not planned before the shopping trip. In Italy, at least two out of three purchase decisions were made in store and this data would strengthen the growing strategic importance of the point of sale (Popai, 2012).…”

Section: Introductionmentioning

confidence: 99%

Does Shopping Preparation influence Consumer Buying Decisions?

Bellini¹,

Cardinali²,

Grandi³

2016

IBR

View full text Add to dashboard Cite

Changes in consumers" environment, specifically the economic crisis and the growing penetration of digital technologies, have produced significant changes in shopping habits, designed to gradually reduced the effectiveness of in-store marketing levers in influencing shopping behaviour. On one hand, due to the global economic downturn and the associated diminished disposable income, more shoppers are now searching more information before entering a store and evaluating more alternatives before to decide where and what to shop. On the other hand, the deep penetration of technological developments, such as digital media and mobile devices, among the population, has opened up new opportunities to influence shopper attitudes and behaviour in the retail environment. A new scenario seems to be opening up where more planning and preparation for shopping is carried out before customers entering the store. In this new environment, to formulate and execute effective shopper marketing strategies, managers need to better understand the complete picture of how online, offline, mobile and in-store marketing influence shoppers in the path-to-purchase-and-beyond cycle. Starting from recent research avenues, our work intends to explore the relationship between pre-shopping behaviour and shopping behaviour in-store, with the aim to understand how pre-trip activities have influenced shopping behaviour in-store. In order to get this purpose, we conducted a survey in three stores belonging to a leading Italian grocery retailer. Shoppers were intercepted in front of the display, when the chosen product was placed in the shopping cart. Through a structured questionnaire, respondents were asked about the nature of the purchase (planned vs unplanned) and the degree of out-of-store preparation (number and type of activity carried out). Data were processed using SPSS statistical software. The degree of grocery shopping preparation is found to influence shopper behaviour inside the store in terms of planned/impulse buying: the higher is the degree of preparation, the greater is the tendency to plan purchases and the lower is the tendency to make impulse purchases. Our findings could suggest retailers and manufacturers new ways to innovate the practice of shopper marketing, considering that marketing levers cannot still affect consumers" decisions in-store as in the past.

show abstract

“…Around 81% of the consumers seem to be satisfied and happy with their buy post purchase. (Bhakat, 2013) (Ford, 2013) III.…”

Section: ) (Raheem2 2013) Post Purchase Moodmentioning

confidence: 99%

Analysis of Impulsive Buying Behavior in Fashion Industry

Gandhi¹

2020

IJEMR

View full text Add to dashboard Cite

In this era of rising customer expectations and intense competitions, marketers and retailers constantly look towards means to maximize their customers' share of wallet, in terms of additional sales. Marketers, today, thus focus on the customers' preferences, their needs and wishes with an aim to maximize it. Impulse shopping can be termed as a spontaneous, immediate purchase without pre-shopping intentions either to buy a specific product category or to fulfil a specific buying task. Impulse buying is a major research concern among marketers due to its pervasive aspects of consumer behavior as well as its potential in the marketing world. Based on the literature review, and after considering the questions we want to answer, the research problem of the research paper is "Analysis of Impulse Buying Behavior in the Fashion Industry". This problem would specifically be emphasizing on the factors which affect such behavior, post purchase feelings and behavior and how online shopping has increased the propensity of such behavior. Based on the research problem of our paper, given below are the 4 major objectives which the paper will studying and analysing: 1. Determining and comparing the various internal and external factors which affect Impulse Buying Behavior in the Fashion Industry. 2. Analysing The Impulse Buying Behavior Towards Different Fashion Product Categories 3. Analysing The Post Purchase Feeling and Behavior as A Result of Impulse Buying Behavior 4. Determining the impact of growing E-commerce industry on impulse shopping behavior in the fashion industry, and the factors leading to it. Methodology used in research paper is SINGLE CROSS SECTIONAL DESCRIPTIVE DESIGN. Given the objective and design of our research, we will be using basic descriptive statistics i.e. Mean, Median and Mode to compare and analyse our data and conclude our findings. Finally, the findings for the research essentially indicated that amongst the external factors, Overall store environment and lower prices played a pivotal role. Moreover, males tend to shop more impulsively as compared to females. Customers tend to show a positive impulse behavior towards Footwear and Clothing items. Happiness is seen to be the most common post purchase behavior. Lastly, the research also presented an evidence showing that the emergence of e-commerce positively impacted impulse buying behavior, with Heavy Discounting being its most prominent driver.

show abstract

A Review of Impulse Buying Behavior

Cited by 125 publications

References 60 publications

Understanding the influence of corporate social responsibility practices on impulse buying

Understanding the influence of corporate social responsibility practices on impulse buying

Does Shopping Preparation influence Consumer Buying Decisions?

Analysis of Impulsive Buying Behavior in Fashion Industry

Contact Info

Product

Resources

About